Print media in the new era of exploration and breakthrough

— From "computer newspaper website think of ...

If you said, half human communication history is written by the paper, then the other half is for electricity and magnetism to writing.

However, computer networks and communication technologies on the rise, it broke the traditional media of information dissemination practices.

By digital technology to promote new media, by virtue of the propagation velocity, presentation, structure, design and interactive feel advantages, Subversion has continued the long-awaited reliance on traditional media. Absorbed in their mutual integration process, the quality of the print media will re-examine the content industry chain, to build digital communication platform to enhance the brand value and market impact.

In the print media to explore the development of the Internet era, the "computer" promoting the 2010 revision plan, there is no doubt the industry provides templates and worthy of research into the road.

Content product upgrade, which in turn extends the production chain, making content resource advantages to a virtuous cycle, thus improving its overall brand value.

In the print media in the process of transition, BPR is an important link, it and media organizations strategic goals change, organizational restructuring, media concept of remodeling, organizational culture change and so on.

By making the audience analysis, mining market demands, not only through the engagement feedback do targeted, but also to have more information source to acquire more dissemination of content, the complete mining media for audience services functionality, built around customer needs, will the media product implantation audience demand value chain, form a series and the system, thereby enabling the audience to the media produce viscous, makes the print media and new media has reached the depth of fusion.

Print media transformation should also take full account of market trends, and new media involvement will help the print media, build more time characteristics and market potential of the brand.

Hence, the flat media perspective should not be confined to the media form (how to seize the young readers, the newspaper network interaction), you should learn a new media content creation features, follow up quickly, accurately, and in innovative rhythm and to further upgrade the quality of content. Print media need to put their own molded into the content, views and opinions of the supplier, at the same time with the network this quality channels transmitted content, ideas and opinions, and to produce a completely new business model.

In addition to the reorganization of the content industry chain and grasp market trends, print media and the transformation of media but also the concept of remodeling.

In particular, both professional media and mass media of the dual role, is advancing with the times. The so-called mass media, generally refers to the size of the effect of large, broad and wide range of social media and professional media, refers to the content location to a particular industry, circulation of relatively small impact surface is relatively narrow media.

To sum up, whether content is King to BPR weekend, from the idea first, reflecting the traditional media response to the new era, new environmental challenges of transformation.

As someone in the Wiener usefulness: Cybernetics and Community law in a system resistance organization level decay of important way is to remain open, it is this openness of media convergence, plane media relocated content resource maximization of approach.