Google up survey report

In Hitler's birthday, recalling the search King Google last week's performance, Chongqing words liangzi-up!

Total experience analysts say, total experience network advertising click-through rate is not high, but Google long oppressed or refresh a single closing on Friday, to raise $ $ 89.87, 539.41 closing of outstanding performance, let Wall Street investors regain confidence.

For the sake of razing the dismal state of the United States economic recession, the search giant is clearly produce a satisfactory results. This behind-the-scenes promoter course or online advertising. Into the shadow the shadow also dying, network advertising is the way out, is a bottleneck, had no confidence on Wall Street once, so that Google Fubeishoudi, one side is the intensification of competition, one side is the disintegration of high-rise VIP, but now it is to survive.

However, the stock of pull back on the frenzy of Google so broke the analyst predictions, its total sales of $ 51.9 billion, an increase of 42%, and planing to Web site operators and other 7788 fee, Google net fishing 37 billion.

"Investors can finally breathe a sigh of relief. "AmericanTechnology Research analyst RobSanderson antics road," Google in the 2008 first quarter really was! "

As globalization model student, Google and it represents IT Giants have not suffered the death of the recession.

IBM, eBay Live than one Prophet divination. Take Google for example, its overseas earnings for the first time accounted for more than half of the total, while its recovery and brought together, Baidu income increase by 8% and 3% amazon.com jumped. First quarter, Google closely Yahoo and Microsoft's drag-and-shoot and have waded into a timely. It now seems that the best results for Yahoo than to $ 31 per share-price forced Microsoft to give in, it's just a matter of time.

Google's CEO EricSchmidt said: "we do not kink in the eyes of petty, but rather a long line to catch a big fish, after all, 2008 beyond the sky more broad.

"Steer closer says, is the heart spectrum. Google profit cost control, effectively curbed the economic recession. Despite the acquisition of DoubleClick Corps, Schmidt enlisted, 1500 employees, this time Google has reached total number of staff 19156, but old spicy Schmidt slowed down the pace of recruitment. In the first quarter of this year, Google only absorb a 850 new staff, this figure is well below last year's third quarter 2130 employee recruitment. At the same time, Schmidt also Digest DoubleClick team, first brush off 10% as concise as possible, there are more than 15% of employees is about to split.

Paid advertising click-through rate drop is Google eyes biggest pain.

Data from comScore show that pay-per-click turnaround is close to the ceiling, the first quarter over the same period last year just lifting 1.8% as proof. However, the cunning of Google did not sign, they use a different from comScore's standard introduce user measurement methods, which enable digital immediately become pretty much, over 20%, more than 7% on quarterly promotion effectiveness, is so prominent. But the slowdown in paid advertising market steps remains the undisputed fact. Google has introduced digital as a shield, mainly in response to a 16-bit analyst's vocal, they no longer say Google treasures, the reverse posting Google stock price fell 34%, 17, debt to $ 449.54, but after the fiscal report, Google's stock rebounded to a high point at once, and elated.

In fact, Google deal with click on billing or a set.

At the end of last year, Google reduced the clickable area and search volume, thereby reducing the wrong point, was delayed. At the same time, Google search through adjustment calculated annihilated cheat hits Web site linked to this clean sites returned to provide useful content businesses. This greatly increases the release of advertisers, effective for all to see. AmericanTechnologyResearch analyst Sanderson, for the first quarter of Google's pay-per-click rate than last year's fourth quarter boosts 17.2%, it can become a cash cow of the search market. Also from Didit search marketing company senior managers KevinLee admits, "pay-per-click market will stabilize. ”

In short, in competition with comScore, Google or a table smiling at the end of the day, good news for the stock market is a cardiotonic.

Perhaps pure digital does not stop the slumping Internet advertising market, but the pay-per-click way out apparently is more accurate delivery and promotion of high popularity, after all, in traffic, reputation and influence, Google or a well-deserved search first.