Taobao and Ali mother's marriage value

Taobao and Ali Mama merge, which is experiencing ice storm of SMEs, is a good thing.

Ma said, if you do not have the original-sized Web site one's sword, Taobao will not crush Scrabble opponent at the time.

In this sense, the founder Ali Mama 2007 is Thanksgiving and return. Thus, the return of Taobao mother Ali, also have a taste of a snowy winter. Today's networks transaction more globalization marketing, Taobao's platform coupled with Alibaba advertisement will further expand channels for SMEs to increase earnings. First of all, almost every day now Taobao 300 million RMB turnover, illustrates its brand value and influence. And the "advertising into commodity" Ali Mama has a dedicated "scouring guest" products, can be customized for SMEs "by contract billing", you can help "Taobao dispensers" marketing products receive Commission.

Moreover, Ali Mama Google Adsense also has a peer network advertising different characteristics, the latter while also successfully solves the problem of small and medium-sized advertising, but still in a search algorithm for incredibly difficult.

Because Adsense, advertisers and site owners are not met, but rather acts as an intermediary by Google, through the algorithm to manage ad-matching and capital flows. Therefore, the search algorithms into Google's Achilles heel, but Ali Mama is a completely different advertising strategies, Web sites have their own ads ranked out of advertisers to choosers, saw fit to buy it. This eliminates the intermediate links in the technical constraints, exclusively by the human brain to decide the choice and the price, this would amount to "C2C ads mode." Therefore, when Ali mother into Taobao, will speed up the dissemination of advertisements and medium-sized enterprises, to improve the coverage of the network marketing and success rate.

Of course, Ali Mama bathing ming Wu, General Manager, says that Ali Mama is currently still in childhood, the business line is doing all the preparatory work, three to five years after the entry of young adult stage.

However, Ali Mama is a business model, especially for personal sites and the personal blog of advertising sales and leasing for small businesses with a higher price for small business growth and promote greater effectiveness.

And this development for Taobao, Ali Mama is a strong support.

First, the technical mode of homologous isomorphism, this avoids because the system is not compatible with bring integration problems; Secondly, resource sharing, Ali mother can use Alibaba website and Taobao website resources customer resources and network resources, enabling businesses and individuals in time to launch a new advertising and advertising information. Third, Ali Mama have long-time billing advertising, promotional ads, according to the contract billing advertising and press click billing and charging mode, take full account of the global customer demand and billed for convenience, this is scattered all over the world for users who are both humanistic and convenience. Therefore, Ali Mama and Taobao same root of genes that would enable SMEs to better incorporate Taobao's globalization strategies.

Follow Jack Ma and Alibaba's plan, the next five years will provide additional RMB 20 billion Taobao, Taobao business will go to the world, the ultimate goal is to defeat the global eBay and Amazon, become the field of e-commerce world hegemony.

Therefore, Ali mother's incorporation, or as a prelude to this strategy. To new ideas, new technology, a little bit parallel strong, Alibaba from Ma's century-old store's dream is not far away.