GoogleTV: Lenovo is no.1 in mice

Newspapers don't, don't, broadcast by Google ads only on TV.

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Over the past two months, Google lost the quick and radio advertising, next it will get rid of the TV?

Considering that now TV and network relationships, goujiandabei Google should not be on this intimate turns.

Many companies are trying to consider how to make TV ads more hard, viewers more love.

But when the question was always bear the old media, Google, Hei Hei, you have to watch the show.

Google advertising sales executives said that television advertising is like high school girls in the street.

Google began by hand, meimei back in 2 years ago Google TV plan already prevailed.

The search giant to experience with the network of high-quality recycled a TV so that advertisers can select the self, self service, personal satisfaction, personal profit.

No surprises. Such as travel agencies can be found at special Web site, the entry "navigation", then Google will sail through the program line and guidelines.

Advertisers are considering the stakes, Google's program can earn money, increase sales, this was probably more relying on TV network.

Advertisers only pay TV equipment usage charges, they can put their own 5 seconds more advertising implantation, Google gets from set-top box. In charge of Google TV, Mike Steib served as NBC Universal executives, in his view, Google TV can provide high-speed, humanity's advertising services.

Many advertisers phase the advantage, because GoogleTV in the world's NB network system enough to become the most eye-catching signs and most powerful backing.

After all, in Internet time, 60 billion TV advertising dish big enough already. In order to lead follow up, advertisers must also purchase a year ahead of the Pack of advertising breaks, look forward to when you can activate the broadcast market. However, since advertising fleeting, program ratings are not a good estimate, so often falls short of the expected results. In order to make the audience survey advertisers these years have been collecting audience message, especially when they can see what types of programs.

However, in order to be able to more effectively attract the audience's eye, advertisers start to think about the well-known website as a placement goals, such as China PC boss — Lenovo is voted on in Google ads.

To this end, Lenovo's global marketing director Deepak Advani said, we need to more effectively reach the user's eye, we don't need TV advertising time slots packaged, we can purchase ads, one at a time, target audience, 1-2 day will be broadcast. Google TV provides such a platform.

However, Lenovo just use GoogleTV minority Tycoon.

The four major broadcast networks have since closed by Google, they formed an Alliance, let s television for Goolge ready in your face. Another group of advertisers think Google TV advertising time provided is not of interest to the audience most late at night. Obviously, this is no small challenge. In addition, a weakness is Google the so-called automatic monitoring system, it is the advertisers, the TV company and the integration of audience.

However, in charge of Steib insisted this GoogleTV ways to enhance the interaction, and ready to view the data, precise positioning, it is best to attract advertisers.

As for how to get a few major television networks, it's in front of the most important issues. In addition, the media Tycoon, cable operators and even Microsoft has joined the ranks of competitors. To this end, the world's leading advertising group Publicis Curt Hecht of executives said that Google TV is a health test, it will change the future of TV advertising, but obviously not only rely on the network.