Google loves doing Octopus

Google first quarter earnings may be falling, but the face of this bad of environment, nothing to complain about.

At this point, Google's Octopus strategy is effective.

This Thursday, the search giant for the first time in a small fall on earnings, analysts had expected revenue of Google may 14 billion, compared with last year's fourth quarter down 3 percentage points.

Quarter of the ring, Google probably fell by 7%, the investigation revealed that the weeks of earnings per share fell slightly in the current stable at 4.97 u.s. dollars per share.

With the gloomy morals and Shihfen advertising, who hope that Google can hold.

The figures published in Google, I still have a lot of investors have put the trembling, pinch. After all, Google departments ' performance determines the direction of future network wheels, who dared not lightly.

With more than 100 million advertiser resources, Google has reason to better distribute, to some extent, do not put your eggs in one basket, is both a risk sharing good and refining industry chain needs.

Tourism, automotive, electronics, and so many industries in developing the economy of the blood and the Horn while training with user demand and consumer behavior.

Although investors want from Google's way get more clues, but guaranteed advertising effect in March has been proved by figures, more than 1 month, 2 month low intensity.

Advertisers, the goals set at the April and may, before the summer gear for higher market returns.

Currently, the most important for Google, I'm afraid is the reference to the boss EricSchimidt.

Face first-quarter decline in earnings month after month, Google how to control the costs of restructuring and rivers? Google also downsize, 3 month cut 200 employees might be a signal that analysts pointed out that Google might also be expanded search provider list, the increase in the marginal income.

Declining popularity and cannot stop Google's plans, CFOPatrick Pichette admits.

This is scaring prior to McKinsey, Senior Adviser and Canada telephone company operations manager, he is best at is process monitoring, since last August, he joined Google, the main task is to Google's business model.

Concern is that Google is working to develop and the search is not related to advertising revenue, particularly in the YouTube and DoubleClick advertising network business, Google has already tasted.

YouTube's advertising based on a user's browsing preferences, perhaps this demand orientation than search more slowly, but audiovisual language of communication effectiveness or gradually.

DoubleClick promotion of user privacy and choice of functions, which allow Google search facilitates the targeted brand advertising, this crawl is precisely position conducive to the promotion of brand advertising, but the future will form a new multimedia interaction.

Google is like an Octopus, as much as possible to expand its business territory, Gmail and GoogleDocs are free of charge, Google on a per-user cost 50 dollars, it is strongly promoting new business opportunities Internet document.

Overall income and there is no significant fluctuations in Google non-advertising revenues of the largest scale, accounted for only 2%, but the attempt of GoogleDocs direct challenge to Microsoft's Office supremacy.

According to Google data center's statistics, search business currently has reached 2.35 billion hits a day, so that the mass base sufficient to serve as a powerful backing of Google's expansion.