Google teacher to the automobile class

If Google open car companies will be what look like?

Google's success on the Internet can save the decadence of the industry?

Google car companies will be to draw + behind closed doors, or opening up preferences and business?

Detroit can produce beta version of the car?

The car can rely on advertisers to sponsor free sale?

The car can be digitalized?

Google brand car is there any chance of survival?

N years ago, these assumptions are impossible, Google would like to lay their hands on, no way.

Now, however, the automotive industry into a depression m of critical, universal and Crisler requires 130 billion rescue, zf last month promised from bankruptcy, three giants gathered in Washington to discuss future plans.

Sales defeat, directly reflects the Detroit and owners of disjointed, true to the change of his brain. From Google, Detroit should learn better ideas and ideas, such as a concept car design concepts can be more transparent, more participatory, really put the user's demand and production. For example, spent 39 cents will be able to get a car owners connections, so you can listen to the iPod jaunty.

Historically, the automotive industry is always followed by military relationship with cannot, therefore, production processes or airless.

Secret design things, always let owners eyes bright, but the concept car was also often fall glasses. Therefore, the brand building is definitely not the door can be achieved, see Apple and Google's success, the big three are also a bit of thought. Google benefits is the ability to understand what users said, and unswervingly to implement, efficient response, have the beta preview, the official version for me. Therefore, we often find Google ass back, followed by a bunch of news, Gtalk, Gmail all day stresses are Chrome browser. Also, Google does not have auto massive market research team, they just put the search results to refine the analysis, gives the most accurate results. People in the blog and other Internet space in gossip, Google is busy harvesting, user just say recipes, Google has on the dinner table, on it.

Google encourages public participation in Google's creative process, just as fair, each individual contribution that Google is even more powerful.

But the auto industry they listen for refreshments, stand still, to this point, no wonder some people claimed that management should mass brainwashing. Universal and Crisler have this problem, is the management of a Word with the Gospel, what he said, according to the user model to begin advertising, a wave after wave, luck, win a full bowl, bad luck, when test, this cost in the financial crisis of today, it will not work. Crisler, therefore, has recently established a 5000 candidate drivers of customer opinions, but they still can't affect the production process. Ford had engaged in a email interviews and mini-test drive, but they still dare not big fear which user will get foot of is all lost. This feels like children Museum, the exhibits, children can easily play button. But the car is to master, you have done a lot of brand marketing, but don't understand customer needs, do not let customers involved in the production process, how can you know what they really want is what virtue?

So the problem into — participatory design of open standards, is not to say that design a car, to vote, but the basic dialogue does not have? designer to put his ideas published on the Internet, despite public comment, recover these messages, and then make changes, and not behind closed doors.

Users can, through the embryonic form of designers submit their constructive perspective, he may not be able to participate in the design, but these practical considerations, a collection of swarm intelligence. This communication has been established, will significantly reduce costs. Detroit's chiefs can know what is the enhanced Windows functionality, or price, or the entire beautiful car audio. A simpler way is that you can in many automotive forum search needs of information, Google provides a rich resource, grooming, need more attention. Because Detroit to the car and sell it to these discussions.

Like Facebook, happy, SNS website also parking game play to the extreme, those companies can put the virtual and the real hook, OEM advertising, more direct, faster.

Facebook on "If BMW M5 is a nvzai, I'll take her" discussion area, members will have 800. This online massed car enthusiasts-HiHuan Sun's own car, tile, rude, various modifications and auto accessory, is without doubt the best inspiration to designers. There is also a video on YouTube, Flickr, pictures, and a variety of ways, WEB2.0, can find a car-related comments. Therefore, the model out before done Internet lessons is absolutely the key to targeted. Toyota had been engaged in a preliminary selection on the network, the best car design, which not only earn points, also increase the gimmick of PR, is undoubtedly the best of the Internet age.

Google do auto, passionate, in love, has personality, innovative, selective, with excitement, there is a concern.

The driver will not only gain recognition in the design and achievement, but also helps the automobile sales. Therefore, Google's success can be attributed to the establishment of the platform, he let the Earth villagers dependence dependent on each other, only this is Detroit were truly the advancement of learning.