An internal message triggered by the Baidu tragedy

Baidu pull crazy, time is on the afternoon of 29 October.

Why smoking mad Baidu? because Alibaba called stopped cooperation with its

, 19 days ago by notice in writing before it: because Baidu invalid clicks to meet customer demand, Alibaba decided not ads.

Suddenly, Baidu is expelling the taste to eat the rice used soft heart for it now. PR turn, following the sanlu milk powder after release platform screen door again, a letter signed direct mail's internal mail frantically to the journalists of the mailbox in the content without would proffer say Alibaba funding strand breaks, stock prices fell like story. The question is, who the letter?

By sanlu incident, many people see unscrupulous shady deals led to the brutal news blockade game, how could then be taken.

Those who insult people wisdom guy, somewhat residual brain. "Milk powder gate" storm has not calmed down, Baidu PR again offering up the wrong tree puppy weapons, like the lack of money are intelligible to Alibaba gimmick to own the well-respected, hide block ads contract was cut by the scandal, self-defeating, Baidu, Senior Manager, public relations, direct mail messages are exposed, to light the world. Read the message of the netizens finally comprehend the mind of the public relations department, wants to stir up trouble runs on Alibaba, but lift a stone on their own feet.

So why Baidu in this point, the release of negative information discrediting historical customer, whether such resentment can explain the narrow commercial motivation? apparently silly naive.

Alibaba Baidu said, but didn't have the money to start the Alibaba's "helping SMEs to" winter "survival and development of the special plan of action" to help SMEs to attract only global buyer "overseas promotion plan, the total investment is $ 30 million dollars. This talk is for self-insurance attire of the big lie is not want to go a million miles? quit Baidu, because it is useless, because it cannot help to SMEs for the winter, providing customers with more and more cost-effective way of promotion. In accordance with customer data analysis shows that Baidu's flow quality going down, there is a considerable proportion of invalid flow from unknown origin. At the same time, Baidu has hit, and the demand does not comply with the medium-sized enterprises. Non-commercial traffic invalid traffic, customer conversion ratio low, anomaly traffic rankings, fraud, and false, no one customer will increase transaction costs for the service of the company, so it stands to reason Baidu got dumped.

But gas but Baidu, a counteroffensive, comes a wicked baddies, results go into Eclipse to m, let more media and Internet users see it.

In fact, as early as in 2007, Taobao had a clear understanding of the Baidu ranked has exhibited without a click, click No conversion issues, and cancelled the shielding Baidu advertising, began. Unexpectedly, shielding Baidu over the past year, Taobao flow continues to rise, an increase of 180%, is currently ranked as the top three internal Web site. Turnover growth, up 240%, further enhancing the efficiency of turnover, due September monthly turnover has exceeded 100 billion yuan mark. It's misery, rebirth of a wise move. When Alibaba to successfully follow, Baidu could not have worked, under start out like crazy. So, this article "Alibaba capital chain fracture was forced to stop Baidu huge ads". When the magic were discovered, Baidu also have even said that before were unified in the send to reporters a mailbox called statement does not mean that Baidu's official attitudes, and is for reference only. For Alibaba Baidu halted yesterday "advertising", Baidu said no comments. From a radical process of fertilization have targets on your back, to face questioning of silence is golden, Baidu PR instead of reversing the decline of their ads, but let Baidu caught cited criticized death.

Baidu's search and his PR tactics do not match, do not know "on Alibaba framed" is a kind of PR? in the global economy downturn, domestic SMEs need relief of crucial moment, as a cash reserves of over 20 million, cash flow healthy company, Alibaba bravely assume China trade link key of the cash with real action on social responsibility and commitment, which should be more of a sense of peer support, and not to betray, doesn't it? a internal messages thrown Baidu tragedy, like a self-deception jokes to let people see the so-called search brand of social value.

When a company is commercial interests and desires smoked eyes, it simply ignores the customer demand, users feel that its "negative" can be screened, adulteration of milk can be masked, peer's "negative" can manufacturing, now naked when the evidence is that when a social consensus and conscience is that Baidu, the dearest!