Welcome Bro. meat taste TV Edition

Microsoft and Sony this class across the cable TV and mobile communications have never given up the battle over TV site.

And in the siege campaign pull-walled, Amazon, Netflix and Apple these companies seem not rushed dajie companies at the forefront.

Once, a Grand Chen Tianqiao to do box, home of the family entertainment in the living room.

In fact, this is the custom with the United States, the spread of the TV, entertainment network that way become more diverse, personality. You can use SonyBravia LCD screen to do many things, music, film, Internet purchase, washing dishes ... Of course, that these services behind thousands of competitors, they're rolling in the Red Sea SUDS, trying to find ways to control the future of digital entertainment. The most outstanding scenery and infinite to count the big three, and their equipment, and funding and selling points was well-deserved fn home entertainment. Their name is Amazon, Netflix and Apple.

Big three

Get started online, not only of the Amazon books sell well, but also a lot to offer with the network of VOD (video-on-demand) service business mess.

Those users who are SonyBravia TV is confined at home, enjoy the 4 million movie and TV show menu service, through the network on demand easily and happily. In addition, Amazon not only has a huge user base, but also retain those film and TV in the background control, in other words, a user who only wants to make money is authorized to take these wonderful drama down to their TiVo or PC, which is protected by copyright and expanded browsing rate, really.

At present, the Amazonian VOD services, the biggest bottleneck may be it is unable to provide high-definition movie program source.

It's Unbox offers to TiVo and PC content does not meet those fever frenzy on the Visual aesthetic of high standard, but for ordinary users, Amazon has done the hearts of the people. It is no longer just a small workshop on books, but through a series of combination of boxing, through the acquisition of a movie site imdb.com, Unbox movie download service developed to provide NBC TV, completed a number of water and explore the business, which have been successful. Most people believe that digital business than the DVD from the shelf, boxing, and then call ups more effective. But as technology and copyright issues, the consumer cannot anytime, anywhere access to digital music and video programs, so that the digital market in fact limited "territory". The copyright owner can enable vendors to get the bigger profits. Unbox manager Roy · place said, Amazon doesn't believe the "transport through digital means" product than physical delivery for higher profits. In the film, the film studio in order to protect the interests of DVD sales, will set a very high price for digital download. Cupid on the company's analyst David · Ghat, on Amazon, they profit from the sales will not exceed the profit on the DVD. But the BWS Financial Analyst Holm de Joseph · library believes that 3 years digital product will not be on Amazon's profit and loss.

Netflix is a movie rental at the business of manufacturers, its menu has 1 million more than one option, the user can Roku (you can access the music player) and Xbox360 on arbitrary choice.

It also can give you a video of the video stream in the wonderful moment you touch the strings of consumption. Netflix CEO ReedHastings on Reuters said: "our strategy is to grow and develop in the DVD market, and then expand into movie downloads. "" When we grow to 500 million or 10 million subscribers, the original mailing costs, and finally you can profit from as a film company. "Use the network directly to the DVD film to the consumer at home to save money that can be used to purchase more DVD movies, meet consumer demand. When Netflix launched in 1999, some network Herald for a first selection of movies on the network, and then use a computer to send home in surprise. Netflix in postal services, supported by the million last year to reach subscribers, set 2.72 million in revenue. Netflix in the previous quarter increased 44.4 million subscribers, the total number of users reach 190 million people. Netflix in the United States increased 29 dispatch Center, live in the metropolitan area of users, you can usually receive in the next day to see the movie. Netflix has changed the family entertainment DVD rental. Netflix service requires subscribers to establish online order, the user is available from approximately 4 million film in the selection, and then, Netflix as message sent out the DVD. Netflix has not set user retention period, once DVD DVD products are returned, Netflix will give subscribers sent out another DVD. This service model to attract more families to buy a DVD player and Internet subscription.

However, Netflix if you want the TV battle fought in a space, it must jump out of the 1 000 directory of stereotypes, focus on high-definition video.

It is precisely because the Roku and Xbox360 support high-definition playback, so that the same is it commanding the best breakthrough.

Compared with these two strong, Steve jobs and his company's recently launched the digital video revolution of seaman, iTunes and AppleTV's Johnny, set-top box into a Apple content transfer, the name of the music and the iTunes tags ... movies have taken Apple fans living room and large screen.

Apple's simple and it's a formidable personality. Apple admits, daily to iTunes movie rental and sales of about 5 million more this year, this program will expand to 1825 million. However, the current AppleTV sales no official figures, according to 2007 results of 40 million, the situation is not optimistic. Market weakness early Apple is clearly on the AppleTV's transformation plan.

These three strong on TV's compete for becomingly, intense degree also fried hot digital video download sites, but this is just the tip of the iceberg.

Game on, has been a Microsoft and Sony for a seat in the Gold Coast, because this is an advanced video capabilities. Modern set-top box if you do not provide game services, simply directly out of the picture by three vibration, even out of all qualify. To this end, rely on rent movies which Netflix also loyal force holding Xbox360, lest lost XboxLive market space, the game fans are also the main force of the next film and TV, who is not offended. At the same time, Sony are making video services in the PS3 in the landing. However, in General, take videogame TV players still in the minority. True sofa potatoes appear more willing to French fries and a coke in time, use your thumb however is for occasional relax.

New technology

The marriage of TV and Internet to create a new digital era.

It erodes the video-on-demand STB to provide network and the use of the Tru2way technology to build interactive TV feature differences, and it is the function extension of set-top box that allows the Amazon and Netflix gained more audience's attention and money, but also pushed Apple abandoned the arbitrary control.

On the one hand the thrill of three network integration, on the one hand, the TV companies and mobile operators on the box of endless war.

In set-top box mining giant market, possesses 2470 million Comcast cable television subscribers of the company is backed by the monopoly, they are changing the law of development of new technologies, new services, set the new price. This means that in the future if you want to download the video programs across a network, you must pay a higher price. Of course, money is not a white flower, Comcast has also demonstrated a new service platform.

At the beginning of the CES International Consumer Electronics Show, Comcast Chairman and CEO Bryan · Roberts (Brian L.Roberts) said that soon people will no longer need to install the cable box can enjoy cable service.

Roberts said that Comcast will launch the "Tru2way" open cable service platform, through this platform, fiber optic cable service would be directly integrated into the various types of consumer electronic devices. Initial partners include Motorola, Tivo, Intel, Samsung Electronics, Microsoft, LG Electronics, Matsushita, Cisco systems and the Sun. Consumers buying a installations Tru2way platform of electronic products from traditional set-top box for all interactive cable services. Roberts said: "this is a completely new business model, in fact, the entire cable industry will support Tru2way at the end of the year. In the years ago to support Tru2way platform of products will be available. "TiVo is the new platform, its boosters at CES DVR hard drive during your video recorder, video camera in Comcast STB application services are fully illustrates the Comcast is building a community of about box. Among them, there are many Microsoft such industry high cards, it is attempting to receive directly through the MediaCenter PC optical cable service, free from the bondage of set-top box.

Of course, in this field on the digital entertainment of the battle, there are a number of famous players, such as have the HP MediaSmartConnect established companies Hewlett-Packard, as well as some of the forces nouvelles, as Vudu, Zv, Verismo and Sezmi.

Although the regular army and miscellaneous troops zhuluzhongyuan all leading position, but truly represent the preemptive or Amazon, Netflix and Apple, because in the presence of large-screen TV, only they truly the Trinity (standard, brand and content with), so the audience wants to see, like, the nature are also willing to pay a lamb.