Google afraid of Microsoft's "cake"

World no tobacco day, but Microsoft and Google, but between the gun.

Look at the Google term infants of sorts, Microsoft push new sharp weapons bing.com.

The official Chinese name is "will be". Humane "responsive" is the Guanyin bodhisattva, while Microsoft this time may not be granted, it's sabre-rattling to Google.

According to the author, or call "bread", listen to the weather.

First of all, Microsoft want this search engine is like a piece of thick "biscuits", killed Google not for life. Second, Microsoft has to draw the "cake" to eat, after all, LiveSearch stigma so much, it can only be bitter experience.

Who and Google bucket, a bad one.

This 10 years old, Yahoo will sigh of Qi road. That year, he led a team of Yahoo search, watch Google's rise, do nothing. Finally, his despair in August last year, sadly left Yahoo. On the drawing board and wandering old hometown, Microsoft CEO Steve Ballmer to he stretched out an olive branch. At the gates after retirement, this new charge will continue to follow the path of Google warfare, and Qi road technologies sticker well-deserved under were called in. Ballmer to Qi road spared commitment Microsoft will support him. This let Qi road very touched, heaven-sent opportunity, he vowed to make one more than the NB more green Google search engine.

With Ballmer's words, Qi road is engaged in the search engine of every story.

It is so bright, they let Qi road to unscrupulously started on Google's counterattack. May 28, in China the Dragon Boat Festival small holiday began, Microsoft has finally opened to the world of the "cake" veil. Bing.com, will serve as Microsoft's main search engine to help users solve the difficult diseases, big and small, the ultimate goal is to establish the broad mass basis, against Google. Microsoft has launched the largest search marketing operations plan, expected to cost $ 1 billion. Want to know the depth of the financial crisis intensified in the moment, Microsoft is so big and search, really amazing Ballmer's bold vigour and Qi road to cross.

Microsoft to allow the user to completely understand what is cake or Google can let user really satisfied.

Ballmer stressed in particular that Microsoft is not only an almighty King of online entertainment, is search.

Stakes are high, can support it, also depends on the strength of the pie.

Start Microsoft did not pay attention to search engine until it started in 2003. Foresight of the result is that Microsoft 3 years 35 billion boondoggle. LiveSearch results also fell only United States local search share of 8%, only Google's 1/8. Even more unfortunate is that Google already rely on their own in the search industry's leading position, begin to attack the largest oil and Microsoft operating systems and Office suite, Microsoft really this time to the moment of crisis of survival.

Therefore, Qi road from mountain areas, one objective — to get Google.

Cake, well just fine in can automatically upgrade updated while deal 2/3 of user feedback, the more accurately the presumption user satisfaction on the search results. Qi Lu and colleagues believe that the bread, soft straight stamp Google: because users face rib which complex random results, often have to spend half the time filter, but the benefits of cookies is to classify a clearer, more refined. Furthermore, Microsoft's engineers also found that 25% of the clicks come from the return to the previous page, it just goes to show the user search in trouble, so he will hurry to get rid of the wrong route. Thus, the cake is preventing this kind of wasted effort, "when users browse the hyper-connected but not click, the system will automatically eject the connection profile, easy choice.

Qi road team also designed a scroll bar to the left of the search interface 1/3, and displayed for each search result.

For example, you enter "U2" songs such as "will," "votes" and "autobiography", and so on. In short, search, search, shopping or la relation, require a more detailed classification.

Biscuits, Google is certainly not mediocre.

The company immediately to search a bunch of new features to meet Microsoft's blow. Furthermore, 12 may, Google Talk users meet the left scroll bar is with Microsoft technology. Faced with the question, search products and user experience Department Vice President MarissaMayer believes that the search is still in the soul, all action is just the beginning.

In the battle against Google, 47-year-old leader of Qi road.

That year, he came out from IBM, gaining a foothold in Yahoo. Through the search engine to place ads next to, let the 1990s of Yahoo joins the road thus MTI.

Qi road gets up every day at 3 am, 5 km, then jog worked until 10 o'clock at night.

Talk about general madman, Qi road of work and rest, said that he loves every minute of life, and will not work feel tired. Qi road in Yahoo workaholic personality, let him enjoy the young State of life. In fact, as early as his childhood, to catch up with China's cultural revolution, his parents took him away from Shanghai to Jiangsu hometown. There the barren life, let him first experience the hardships, but also honed his strong will. Later, he found a radio factory, the job until the master degree, he found a job at Fudan University earns $ 10. Each week, he will ride to visit his parents. The only time excuse is because Carnegie meilong University Professor EdmundM. Clark Lecture. In Exchange, Qi road performance allowed him to take a pass to the other side of the ocean — he wants to pursue a doctoral degree.

Dr. Butler

Industry, in Silicon Valley to touch up the roll-call and, ultimately, Qi Road station in Microsoft's and Google's search BC farm. Qi Lu's motto is 8 words-vision, down-to-Earth. He was concerned about the daily bread of new changes, instead of making monthly summary, because of the rapidly changing era, most timely and accurate grasp of customer feedback is the key. Moreover, he believes Microsoft do not hurry up with Google, but the victory vision of long-term, continuous development of new technologies, particularly for mobile voice search, Qi road that users will find the answer, you may only use your lips and cake you need on these words for semantic analysis, and get answers in real time. Therefore, it is only the first step in a long time.