Thursday, December 2, 2010

MySpace and Facebook "hit shirt"

Foreign monks will pray.

So if you really miss having, you can't do the frog in the well, waiting for pie in the sky.

Going out, the sky.

Thus, both Facebook and MySpace chose the same path: grab the game.

Facebook is not lonely resistance, and now it is tentacles around the world.

Language of rattan Mann can help it rapidly established bases, the latest translation tools have Dutch, Italian, Norway, Poland, incorporated. In the coming months, Facebook also plans to include another 20 languages. Currently, Facebook's already launched the Spanish, French and German, in three versions. International market has always been the strategic military strategist. Facebook's spokesman olivan, overseas expansion is Facebook advertising a major source of income. As the United States two major social networks: Facebook and MySpace have tasted the sweet taste of overseas expansion. Currently, Facebook's global user total 1.1 billion, of which 60% is in the United States outside of Africa and the users, MySpace also have 30% of the amount, its overseas user growth has far exceeded the United States itself, is a non-apparent power. Those aged 18-34 year-old young man almost every bubble in Facebook, tired of it.

Overseas users provides a substantial income.

MySpace is expected, non-United States local user-supplied advertising will account for 50 per cent of revenue Web site. MySpace marketing manager Jeff Berman thinks that MySpace has launched 29 countries sub-station (including the recent online India station and hanguozhan), not only broadened the market and, more importantly attracting overseas advertisers and investors. It is clear that open up Xinjiang is the best strategy. The economic recession in the United States, United States of today's online advertising market is put to the test, overseas strategy just to change the future of social networks. 13 may, eMarketer analyst forecast Williamson, 2008 United States social network ad spending will increase by $ 200 million to 14 million. This is due to economic slowdown causes the advertising budget increase.

Given that MySpace and Facebook the future of the majority of revenue from foreign friends, local conditions of localization strategy becomes particularly important.

The company must be distinctive abstract ideas with overseas users appreciate the taste of social interest between a best path. MySpace will focus on the introduction of country-specific Web site, use of branches and offices in the form of a crop to fit the needs of local users. While Facebook is focused on providing technology solutions — with a click on the download application — the United States an existing site into another language. Also, Facebook also invites users to help with the translation of articles, such as Spain's version, the "stamp" (toques) equal to "Hi," and then put these local translation through nominations, to decide whether to increase the provision. Two strategies. Facebook's strategy that helps companies quickly into new markets. It can be very good integration potential user of resources resulting in a new site to attract users. Olivan said, because the Web is a communication tool, Facebook doesn't need too many localization step, the translation is the most direct and simple pointcut. MySpace Berman said, the establishment of a branch may, in accordance with the users to enjoy the taste and aesthetic interest adjustment site style. For example, in Spain, a broken melon band (sing the "Transformers" piantouqu one) of the concert, you will need to mature twisting Spain youth fashion oral translation genius to meticulously prepared to let the Matador have surged into the concert hall. Of course, follow up on another reason why abroad is competition. MySpace and Facebook, as local social networking two strong, natural hope in occupies various battlefield can win. Just like in China, when it comes to IM, we must think of qq, in Brazil and India, Google and Orkut social network is a popular wind vane. Social network hi5 are many parts of Central and South America regions. In addition, the site developer workshop, also is to grab a good network. Selection from MySpace and Facebook top managers, to local countries help people managed to create a wonderful social network. As MySpace's development team has worked in India, China, Japan, Australia, Sweden and the United Kingdom held development and training. Whereas on 14 may, Facebook also in Germany held his own Web development training camp.

Of course, affect the future of social networking sites — or personal.

Want bigger and stronger, there must be a critical mass of users, that is, when the number of users reaches a certain threshold, the social network will render, otherwise the snowball will bottleneck breakthrough minority. Friends bring friends, then the user into a huge, this is an exciting social network. Olivan hopes that the social network has become an important communication tool, like a phone. "Now people around the world are using mobile phones, while Facebook is able to break the boundaries of the territory, without borders, is a free bold soul, I.

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