Nokia PK Apple's "killer app"

Apple on iPhone was Nokia's cheese, and Nokia is relying on a digital music realm also offensive to color.

August 29, Wednesday, in London a bit grand occasion, Nokia announced the company will promptly CEOOlli-PekkaKallasvuo ended its long-term support for music download services. Nokia music store later this year will be introduced to the new Web site named Ovi, and music services will become the flagship. In order to download with Apple iTunes music competition, Nokia will provide its PC or Mac user, even a mobile phone user directly provides millions of song downloads, not like Apple's iTunes to pretend to have so many stereotypes.

If Apple's CEO Steve Jobs also think Nokia's speech was very interesting, which reached the world mobile phone giant.

Nokia's download website marks to Nokia as the representative of the mobile phone manufacturers to bid farewell to the Vodafone, Orange, O2 T-Mobile and discuss the operational life of the past, but to fully expand it split after the feasts. Those incumbent operators who sell services which also from a single voice traffic to ringtones, music, and to please the users of other entertainment businesses. Kallasvuo Wednesday speech at the outset to disseminate the revolutionary transformation of Nokia. "The world can't always under the old rules of the game to play!" he categorically said Nokia now is already an Internet company, "our business has expanded from hardware to entertainment services and software. ”

For services to dinner of operators, the "services" and the word is indeed some cliche.

But for the Finland strong companies, it means that the infinite possibilities, in particular control with 40% market share of Nokia once strategic transfer absolutely no small matter. "Nokia is in transition to a network-oriented company," he said, "today, we consider more phones, our appetite far more than this. ”

Kallasvuo denied to spend effort to engage service will bury the and operator, and has clarified the Nokia is trying to engage with them, talk about cooperation.

Vice President, Nokia should AnssiVanjoki suggestions operators share network benefits. After all, the network but Nokia la advertising gold, came by the operators of these old partners even points of interest are worth it. Vanjoki, the control of the reins of leadership Ovi share, Nokia can select partner than Apple's strong, also free, the latter's iPhone sales only United States (listed in the European winter), and download only iPhone, really is koumen.

In fact, the Nokia Ovi Web pages are embedded in mobile phones and sell to millions of households, operators are bitterly are mad.

Nokia is the adoption of two new mobile phones to promote its Ovi login program — its debut of N95 and N81, has the capacity to hold 8gigabyte 6000 songs. Vanjoki is preparing to publish Ovi by Nokia's long-term plans, this week has announced two new 4-gigabyte prototype.

At the same time, carriers that are also falling.

Earlier this week, a report on the European operators Orange spearheaded a memorandum, which Orange complaining about cooperation with Nokia, its existing discontent music services and Nokia crash, resulting in user have been confused, I do not know what to choose. Orange has not denied that the contents of the memorandum, which is trivial, and the situation on the N81 test carefully worded, and not all the compliments.

Nokia than imagined more powerful.

European operators to Vodafone, T-Mobile and TelefonicaO2, who is not willing to give Nokia service at all. "Obviously, this is a trap. For consumers, the operators of these Maoni was confused, "BenWood, London telecom consulting firm CCS expert, but he referred to the operators who are preparing to play big, conflicts from arising. Buy the Nokia mobile phone users through cooperation with Nokia's operator will be downloaded to more than other operators better music.

In fact, as early as 2000 years ago, Nokia to challenge with operators to set up Nokian Club, where both sell ringtones sold game.

But this time, he said, at 1, Kallasvuo, especially in the mobile phone network, "it's the world's most priceless piece of treasure. "Nokia never stand idly by, derived therefrom is bound to be fierce competition, because the company portal view lets everyone on this piece of fat in the clouds. Cross-cutting large events abound, Apple in the United States entered the mobile phone field, while Internet companies have also begun to play the card of mobile services. Wood said: "Nokia firmly believe that Yahoo, Google, these are not the province hulang oil lamp. ”

Now, digital music, the highest point of the preemption a strategic, ongoing shipments of new people joining the ranks of the battle.

Light this week, Nokia's digital music store, Wal-Mart's download service chain, and MTV, RealNetworks and three head music VerizonWireless. You know, as of 2006, to pornography as representative of the market value of the digital download industry has exceeded 21 million, of which 11% comes from singer flagship music sales. "Where is not mad band," the Grammy-winning AdamLevine MAroon5 band arena, provides an up to 35 minutes of live performance, it's Nokia's "music nightclubs" London branch of activity. As far as Ovum analyst JonathanArber forecast, Nokia is very jealous of operators which facilitates the despicable act, "Although Subversion is very slow," However, in his view, the "carrier-provided is not a killer application. "A group of high-priced and grumbling hideous junk composition of services, the user is being destroyed. Maybe Universal Music's CEO LucianGrainge said right, he condemned the carrier service poor and on Nokia's enterprise with appreciation. "Nokia's move to the music-good for singer — better for users, because they can find anywhere, anytime according to taste and buy music. This is our welcome to the Nokia music store. ”

Nokia's much good timing and selection: most users are from the PC to upload music cell phone.

According to a study of M company: General, 5 large cities in Europe have 85% of users rely on cell phones to listen to music, and from February to April of the United States, user does not download songs via mobile phones. Nokia service exactly unified mobile and network download.

Nokia may not start on the service's solo.

Rival Sony Ericsson is also from the parent company Sony BMG Music – holding to a certain amount of music, but also will increase. "Tomorrow will be better!" CEO MilesFlint said. Sony Ericsson is trailing Nokia, the establishment of a full range of network services. In recent years, fingernails, Nokia, cell phone bandwagon embedding Flickr pictures, and Yahoo, Turner Broadcasting content. Last fall, it also won the music site DavidBowie MusicRecommenders voicing. This summer, Nokia also received media sharing site Twango and Microsoft have done a single business-WindowsLive placed to Nokia mobile phone, users can send and receive MSN Chat and Email.

Like the Nokia music store in the East are just the tip of the iceberg of Ovi website, but enough to let it's Johnny to Nokia brought a new man in network transition.

Ovi in Finland language means "door" — now offers TV shows to watch. Vanjoki is responsible for the management of Ovi's market, in his view, the four major record companies under the all band million song enough to shock for a while. Nokia, European pricing is 1 euro for 1 song, 10 euro 1CD. But this is not the United Kingdom's final pricing, such as when I search DexterGordon CD, beta systems will display 8 pounds 1 CD, 80 pence 1 song. (Ovi hoarding a million song, and it lists the gentle Sachs 27 style of CD, is dazzling)

Nokia Ovi for challenges iTunes with high hopes.

"We don't play without preparation of battle," Vanjoki said. Nokia hopes to sell through Ovi handsets more profit, although it also mimics the Apple manufacturing touch screen mobile phone.

Please operators is a challenge.

CEOKallasvuo is an optimist. On a network of he who applaud story, said he had a golf day, through mobile phone search on the Internet, weather forecast, the rain stopped, he soon will also be able to continue playing golf. While his ball is eyes karkov looked at him, confused and asked: "what are you doing?" now, those business veteran may also in its own suspiciously asked the same question. Nokia will laugh at the end of the day, just along the way and no shortage of frustrations!