The closer to science, producer: "I just want my head"

The closer to science, producer: "I just want to deviousness" www.thebeijingnews.com · 2007-3-1211: 48: 15 · Source: Beijing News "in a sense, the ratings are a filial piety. " The closer to science" producer Zhang Fei, without taboo TV this digital competition judging criteria. Recently, the science of the approaching "criticism, DIN considers deviousness, there is not enough that the scientific basis, considers overboard, but the ratings as of the close to science" almost adapted detective movie producer, Zhang Fei declared to his "honor your father audience" walk this way, of course. ● About the criticism is for people seeking ratings jinxiao problem now is that we lack of skill, not enough sophisticated, sometimes make people look out, I was acknowledged. But get virtual find Xuan, I can clearly say that, I just want to get virtual, that is to be mysterious. Beijing News: do you have ratings of pressure? Zhang Fei: ratings I doesn't pressure. Ratings are not scientific indicators, but on the other hand, what you have to measure program? must have a fixed standard. We are at 10. ratings first Taiwan can not, because the channel landing case, we set the landing conditions are poor, the country can see 10 places. Beijing News: recently about your program's criticism tingduo, do you think these criticisms reasonable? Zhang Fei: on a lot of criticism. I was so to criticism, since you do, do not be afraid of criticism and criticism of some of the others is justified, is to the point. Beijing News: what is the point of the criticism? Zhang Fei: for instance manipulation problems. Some critics say that we play playing Xuan Xuan, and never wrong, such as cinema, it said that the previous sentence, you know that the next sentence this movie to see? TV. The problem now is that we lack of skill, not enough sophisticated, sometimes make people look out, I was acknowledged. But get virtual find Xuan, I can clearly say that, I just want to get virtual, that is to be mysterious. Beijing News: not enough precise specifically trained mean? Zhang Fei: such as suspense set reasonable enough, around the bend is too large, this is a technical problem, not the motive. It then failed to do, but you said that if he failed to do, I don't think so. Beijing News: some people say that your program underestimated the audience's intelligence. Zhang Fei: audience intelligence is not by my estimation, evaluation by others, I can only be used for several numbers. First, China's illiteracy millions; second, there are so many farmers, their education level is relatively low. I can't tell the audience of IQ, I only know my program ratings, how many people watched. If it improves, more and more people are watching the closer to science ", this is the objective of a number. If you are interested in people seldom, you would not have to interview me. Beijing News: some people say that excessive adventures, therefore causing the vulgarization of programmes. Zhang Fei: say I underestimate the audience intelligent person, I think it is their lack of respect for the audience. They impose their own likes and dislikes. I think the pursuit of ratings in a sense, that is, the people of filial piety! this is a kind of filial piety. Vulgar? Red Army when you talk to him about the Communist International, he understand?, popular science is not a yan, I most want is to let the audience know that science in China. ● On the popular science knowledge is not important, important stimulating interest in fact knowledge not only knowledge, I really don't feel important. Most popular top requirement is that the scientific positions, views, and methods, knowledge is not important, and we TV also is not good at this. Beijing News: do you think what is science? Zhang Fei: I think science is hierarchical. Junior is to teach knowledge; high point is the incentive to spirit, high point, is to wisdom, use your head, the highest level of interest is excited people. Interest is the best teacher. From this perspective, the focus should not be placed on the lower level, knowledge, and should be placed in a high level, in stimulating interest and wisdom. Beijing News: have you considered the University, Academy of Sciences in the experiment on the people reporting? Zhang Fei: be very tired, very hard, but the effect is not good. Because the audience on this. I can honestly say that it's not so much the ability to put the audience's interest mobilized, anyone have this ability. Even the history of the famous writer of Verne, popular science writing is adventure story. For popular science, the real need is to stimulate interest, wisdom, is enough. Those things are media, such as the journal nature, Science magazine is doing, it has its media, but not TV, the TV does not dare to take on this. Beijing News: how are you enlightened audience intelligence? Zhang Fei: through the story. Viewers first to see the story. We did a show about a worker accidentally slipped from scratch by electric saw, leaving a deep ditch, hospital where he was the result of this person dead no silly, really. Sounds strange, but in the first sense. Combined with the story you can talk about the structure of the brain. How did the distribution of a nerve, what is the structure that the ditch was not hurt it, because it is balanced, just slip it in its place. Therefore, let the audience know an extraordinary story, after listening to the story, he knew what the brain. Beijing News: this story will not be too sensational? Zhang Fei: sensational wrong? Adventures is a human instinct, people like fresh things. In fact, knowledge is not knowledge, I really don't feel important. Most popular top requirement is that the scientific positions, views, and methods, knowledge is not important, and we TV also is not good at this. TV best is lyrical and narrative, TV is not good at talking. You hear yizhongtian, Yu Dan, a few are talking about? were tells a story. Beijing News: the audience's interest is to have everything? they should not be the theory of continental drift, or are interested in some birds? Zhang Fei: audience interest is reflected through the story. You want to separate from hisThey talk about the theory of continental drift, or talk to them about gang, mesh, bird migration patterns of behavior, they are not interested in the story, you have to pass. For example, we have a say in Dalian Beach suddenly appeared a group of dead birds. How dead? don't know. Is pollution? food? is avian influenza?. Later discovered that the floor is painted blue, bird hit, was killed. Beijing News: and then you pass the story tell the audience what scientific truth? Zhang Fei: of course tell. It tells the audience, bird vision is very weak, the bird's flight speed is very high, so we bend neck and died. The significance of this program is that, for an unexpected event, to have truly careful and rational observation can interpret. This is wisdom, this is the position and methods. ● On the suspense you say me places I agree with you as long as stooping, seriously, there are a lot of footage. We never had vacancy footage, I only worry about others out of the things that we do not know. Beijing News: programme must have a story of? Zhang Fei: we just want to tell the story. I tell my story, more refers to the narrative approach. One dead, nothing attractive, a live Tucker GA collapsed and died, this attractive. A man buried lived, this is even more attractive. Beijing News: so what are you looking for all different parts of China? these stories have so many stuff? Zhang Fei: on our adventures in the country. World of wonders. All you have to do is stooping, seriously, there are a lot of footage. We never had vacancy footage, I only worry about others out of the things that we do not know. Beijing News: set up a big circle, giving people a great suspense, the result is very simple, this is not hoodwinked? Zhang Fei: you have to say that I also agree that hoodwinked huyou wrong? deception or fraud is not a fool. I've also said that truth itself is very simple. I want to let the audience do not feel that I'm in it, the motivation is deception or fraud, but sometimes the manipulation is not doing very well, didn't do well, magic people out, this question in many programs exist, which I admit it. Have you seen the 24 "? until the last minute you do not know what is going on? here you don't feel hoodwinked? Beijing News: a bit like a popular science beat detective story, on behalf of, or suspense films. Zhang Fei: cannot be said to be the name of science. My motivation is through this form, let the audience better understand science. My starting point and end point are popular science. But I think the only way to truly do science. ● About the audience but also to the primary culture ready to that what theme you understand you have more than six months, then advanced theoretical problems, complex experimental procedure, you can shoot into Beijing News TV?: do you have a specific audience positioning group? Zhang Fei: TV does not have a specific audience niche. Since you are spreading, of course, hope to hear from you, the more people the better. Want to know the people watching television, not only have a monthly income of more than 3 thousand, has annual revenue of more than 3 thousand. Beijing News: If there is no suspense, program? Zhang Fei: no need to imagine, there is no past. Column is beginning in 1998, for a long time, this column has no voice and influence. Renovated in 2004, we began to pay attention to narrative skills and narrative style, the pursuit of suspense, start telling stories. Beijing News: theme began to change? Zhang Fei: on. Original themes from "branch": the Ministry of science and technology, National Academy of Sciences, Engineering College, University, national defense. That is what theme you understand you have more than six months, then advanced theoretical problems, complex experimental procedure, you can for television? if you had a very lively and very passionate about scientific research make a lethargy, the scientists as unaware of weirdo who dare to go to the Beijing News Contact Science?: why is that? Zhang Fei: I think it's subject matter. Beijing News: effect of columns that have the effect of fly:? Zhang is now larger. Facelift ratings was up, the impact is also big lots, then added two program groups, one is the primary education level, this is not surprising, since we started telling stories. In addition a population also increased, this is beyond our expectation is that undergraduate above also grew. Because the audience watching TV is not a class of psychological psychology, television itself is an entertainment tool to temperament. Beijing News: on the scientific work, but also entertainment? Zhang Fei: to entertainment. You in a limited space, give it a story, tell it a scientific knowledge, and I think that's enough. You can do this. You said people on the day the students, the evening also to listen to your class? day, lying on the sofa, want to read a story, you give it to the previous lesson, he admitted? • Discovery on competition in the China beat our Discovery take another insect, by a Movie Studio, from the soil, vegetation, humidity, temperature, all come true. People migrating birds "" is dependent, put cameras on tied to shoot the birds. Beijing News: and internationally important science programs such as BBC, Discovery, and other programs, your columns have comparability? Zhang Fei: we clearly better than others. Whether from the selection range or production techniques, we are better than others. If you managed to talk to people than what it is we are doing science programmes, there is another point that is very focused on narrative techniques. Barely more than here. In many cases there is no comparable. Beijing News: limits? Zhang Fei: three issues: first, the topic, our selection range only in China, they can turn the camera around the world; second, the production team. I think our current production team is the best, and the other team or not like; third, that is. Television is a wasting money. Discovery took an insect, by a Movie Studio, from the soil, vegetation, humidity, temperature, all come true. People migrating birds "" is dependent, put cameras on tied to shoot the birds. But we do have the strength to beat of Africa's wildlife? Can catch? camera long enough? how much time will have to wait to shoot? Beijing News: you always see Discovery? Zhang Fei: I have been seeing. But strangely, like the BBC, Discovery, and other programs, we feel that do very well, but the Chinese audience not necessarily love to see. We have used 7 days time, the introduction of BBC programmes, the results are very low ratings. You can go to find Discovery in China in the ratings, I believe they play but the closer to science. They are also 10 replay, I believe the approach than however science ". Beijing News: why? Zhang Fei: I want to be Chinese audience only look at China's works. There are cultural psychology, Visual habits and other factors. Do you like Westerners shear film time jumping is very large, I told them a cut of the film, they thought I would adapt to the clip. China is good at first, but the West is not the case, they danced and shear. Chinese enjoy Visual habits, tastes and culture are closely linked. ■ Experts talk about popular science audience love Lee bang: see a plot of popular science • Li Fang (journalists, science writers), what I've seen popular science television shows that overall feel rhythm lengthy. Probably because I'm doing and Internet-related work, and let me sit down and read it slowly, I can't go on. I think it is better to look at the text. Discovery is very good, but also very interesting, but I would not spend 40 minutes to watch it. I think a popular science television program to do good, generally there are three ways. One is a picture but the United States, the national geographic on doing the best. The second is the conclusions of the alarmist. Article 3 melodrama is set. Early Zhao Zhongxiang and LAN Yang et al. 's program is quite boring, ordinary viewers may still more love to see a plot point in the program. Zhang Tian prospecting: accurate to influence public • Zhang Tian prospecting: (the encyclopedic knowledge magazine popular science writer, Deputy Chief Editor) I read the closer to science ", I think they should be a popular way to first compare the bizarre, weird story to attract viewers. In the field of popular science, try a new approach to fine, but also to adapt to the rapid consumption of time. Scientific research has two aspects, one is purely academic, one is a public, namely the science. But science has two tasks: one is to explain the science, the diffusion of science. The concept was first popular unique to China, Western and popular similar concepts more Asimov "scientific explanation", Asimov once said: you cannot do the upper scientist, first-rate scientific explanation. Scientific explanations and two premises: "believe" and "fun". I personally feel that whatever plane media or television media, or the "trust" in the first place is better, after all, any scientific, accurate is the most important, is only accurate to influence the public. Interviews/reporter Kim Yu Tao Xiong photography/interns