My definition of multimedia 2.0 (continued)

In the previous blog, we give readers describes Microsoft's new video search technology, many users feedback on the future of Internet multimedia. It so happened, Microsoft Research Asia Network Multimedia Group senior research fellow and Dean, technical assistant, Dr. Li Peng in long ago, the Chinese electronic information innovation technology annual meeting, giving a "multimedia 2.0" (Media2.0) talk, brilliantly reveals the multimedia new age five "D" trend. Below, we will be the main elements of his speech and share it with everyone.

Article: Li Peng

(Continued above)

Three .Data-driven media value chain (data-driven multimedia value chain)

In the web2.0 time, multimedia value has far exceeded the value of the content itself, and multimedia-related data are becoming increasingly important.

User contributed data, such as a user on the film, video, comment, rate, and some personalized annotation are becoming very important. Because this information will help users more effectively in a mass of multimedia content, find the things they want. In addition to the associated data (Linkagedata), multimedia content, how, how to jump from one photo to another photo, how to jump from one video to another video that the seemingly unrelated multimedia content, it becomes relevant. So, how to take advantage of these valuable data? it can help users of multimedia content for effective management, extraction or search; you can contact the multimedia information to form a network of multimedia contents; you can user published evaluation or points, as well as viewing historical analysis, to speculate on what the user out of interest, thereby further use of such information to the user issuing a number of targeted advertising and recommend some suitable user appetite of multimedia content, and so on. I think multimedia related data will become very important, and the data value is far greater than the value of multimedia content itself. This study mainly should include how to store these largely distributed data on the server, how to find and maintain contact between them, how to manage such a large network of media data, and how users need intelligent, concise and consistent rendering to the user.

(LI Peng Ph.d. photo)

IV. Decoupled media system (loose framework of universal multimedia system)

Now many multimedia system, a set of Microsoft, RealNetworks has a suite, Apple has its own set, AdobeFlash also improve our media system.

Each House has its own thing, not only will we not be compatible with each other, to a large extent nor on multiple platforms. Therefore, a developer, it is difficult to develop a variety of platforms can be used in multimedia systems. This not only includes the client, but also includes content production, processing, management, search, transfers and server-side. Here is an important concept is the multimedia system into a a relatively independent, but it is a very effective small modules. The small modules using a simple script, via a WebService to users, enabling powerful complex functionality. Microsoft Research Asia is now a technical study, reflect LiquidSilver such a philosophy, each processing unit to become very small, there a number of directives is very simple, but by some common relate to achieve various script media processing capabilities. This is similar to the UNIX system's command concept, each command is used only for a simple thing, but through the Script, you can implement powerful features. The next step, we plan on the scale of the Internet, some using LiquidSilver WebService based multimedia processing system. This system offers many advantages, as each module is very small, very lightweight, accessible through the WebService to user, can real-time dynamic via WebService framework users need system. If the future into one platform, you can put the platform itself as a business service that provides to the vast number of developers and users, let them inside developing some updates of applications and services. Ordinary people will not only contribute to multimedia content, multimedia-related data, and take advantage of this loose, easy-to-use multimedia processing framework provides a new custom services.

5. the Decentralized media business mode (non-centralized multimedia business model)

Br > along with the development of Web2.0, Internet business models have begun to change. In the multimedia field, slowly from a centralized big-head to distributed long-tail. For example, many of the long tail, similar to GoogleAdSense multimedia advertising services is rising. Multimedia content is still very important, but not the only important, its importance may gradually be replaced by the associated data. Multimedia transmission mode, from many centralized video publishing into distributed operations, P2P media business models are emerging. But not just from providing content on profit, or a serious thought. My personal view is that multimedia content slowly becomes a carrier of information, multimedia program will become like radio waves, earnings mainly rely on additional in multimedia programmes on other information and services, such as advertising or other customized value-added services, rather than the waveform itself radio waves. In addition, the value of the community. For example, a user in a community more active each day with a lot of multimedia content, answer many other users, save a lot of points, they may now have to make any money, but in the long run this section how to economically converted would be more interesting. For example, the user's prestigious, there may be some merchandise advocate, and so on. Or future some services or products may be earned by him to score. Who decides how the exchange rate, Exchange, on the service in the form of economic value, are some very interesting questions. At the same time, we both love and hate ads, often times advertising interference with normal media watch. So, do some targeted ads meet the user's tastes, these are some of the issues under study.

Basically the above each "D", Microsoft Research Asia colleagues are considered in the study of how to do better.

At the same time, now do research and study of the tradition are quite different. If you only stay in the laboratory a few VCL is no longer adapted to current economic development and the development of the Internet, now in research must establish on the basis of the Internet, so I have talked about issues in the future will be progressively placed in our Institute's Web site. We encourage users to try out, use the give us feedback, we can observe that what is of concern. User feedback and comments directly to our research generates positive promotion and improvement. This concept is our Premier to Yang Shen in 21st century Computing Conference on Research2.0 part.

I think the above mentioned about multimedia 2.0 5 "D", or you can simply into a Word, "from the masses, to the masses", this is also the core multimedia 2.0.