The Internet of the next decade

Author: Beijing Youth weekly reporter Gu snow liucong

30 years of success

Throughout the course of the development of IT industry, numerous participants, there are always far ahead of the enterprise, but more is on the rise and fall of the airplane.

What factors make Microsoft, to let such a 30-year history of large enterprises in technology always occupy the emphatic torrent, into the hearts of each of the industry's largest search.

In Hung xiaowen view, Microsoft success tips, in fact, as long as the simple three-point summary can be made.

First of all, Microsoft Research Asia, for example, early in 1991, Microsoft also just an obscure small businesses, has established the first own Institute.

"At that time, Microsoft had no Windows, no Office, only one DOS, but there is a concept that is ' investing in our future ', the Institute is to establish a long term plan. "If the entire Microsoft's internal structure for the most basic Division, can be divided into sales, product development and Research Institute of the three departments. "If the Sales Department is responsible for selling this product, development and development of tomorrow's products, then Research Institute mission is tomorrow's future. ”

What is the future? Windows95 system development is the best proof.

"We started from 1984 on Windows systems, research and development at that time, not to mention the money that was on fire. "From 1984 to 1995 Windows95 launch, Microsoft took a decade to achieve an enterprise's most basic profit goals. In addition, from 1992 to 2000, Microsoft also spent eight years to develop in the course of questioning, WindowsServer DIN, but today WindowsServer brings Microsoft is over 100 billion dollars in revenue. "You can say ' stick ' for the future, we can walk to the most important thing today. ”

(Microsoft Research Asia, President of Hsiao-wuen Hon)

From the desktop computer operating system to a server operating system, from the Office software to multimedia playback software to a Web browser, Microsoft's level professional development all the way to go from surging.

As Hung xiaowen has said, "a broad product line," is Microsoft winning second magic, "because we can learn from the more context to the user's real needs, more holistic consideration of the issue."

"The third factor is Microsoft's enterprise spirit: better tomorrow than today.

"It is undeniable that has been in the software industry ahead of Microsoft, cannibals, was later generations, such as Google in the search field-the former. "We began to do in most many system superiority enterprise then behind, but we always maintain a conviction beyond the self. "Microsoft is a business and market share is a must, in the Hung xiaowen on competitors demonstrate respect and praise is behind on hold the future market confidence.

"Hope young enterprise can learn from Microsoft's experience, because a company's management is crucial.

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Ten years of a sword

In 1991, Microsoft Corporation announced the formation of Microsoft research, and determine the Agency's primary responsibility is the exploration and development of advanced computing technology, the future of personal computing.

November 5, 1998, Microsoft has invested heavily in weiruanzhongguoyanjiuyuan established in Beijing, and in 2001 on November 1, upgrade it to Microsoft Research Asia. Microsoft Research Asia is Microsoft Corporation in the United States in addition to the creation of native and second home basic scientific research institutions. In November this year, it will celebrate its tenth birthday.

Microsoft Research Asia as a transnational corporations, research institutions, but has more than 95% of local researchers, Hung xiaowen is proud to think that this is a Chinese enterprise, "we do the most cutting-edge research, write the best papers, also prove that the Chinese wisdom in Internet, software industry strength."

10 years time, Microsoft Research Asia currently has more than 350 research technical staff, in an important international academic conferences and journals accumulated more than 1500 papers.

According to incomplete statistics, more than 200 innovative technology transfer to Microsoft products, such as our mostFamiliar OfficeXP, WindowsXP, Xbox and MSN etc. Microsoft Research Asia has also been United States well-known technology magazine, MIT Technology review praised as "the world's hottest computer lab".

To some extent, select set up in China, Asia Research Institute and the importance of the Chinese market.

"10 years ago, perhaps because the Chinese market has not attracted worldwide attention, so we also need some special design software for the Chinese, but today, many purely foreign enterprises have been spontaneously develop the Chinese market, this change is to be proud of. ”

Hong Xiao wen said, the it industry development is the key to innovation, "innovation will have the opportunity."

While innovation is in need of Microsoft in the context of the free, open, courageous challenges, people-oriented corporate culture environment.

A month ago, Microsoft technology Festival in the United States opening Microsoft headquarters.

Microsoft Research Asia with 45 new study results show that these results are related to multimedia technology in Internet usage, network, information processing, and other broad areas. As Microsoft in the United States outside of the largest Research Institute Foundation, Microsoft Research Asia release of the latest technologies in the Microsoft Global Research Institute all exhibitors in occupies nearly one-third of the technology.

Timetable in Microsoft Research Asia, multimedia, natural human-machine interface, massive data calculation, search and advertising and Research2.0 become the next 10 years focused on the research direction that smile flood xiaowen said: "If in 10 years after you interview me, and we plan to have one or two, then I think we in the next 10 years there will be no white too.

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