Microsoft wants to do Ling Hu-Chong's

Out of the event.

When the news of XING zhibin mellow voice to give Microsoft 446 billion to buy Yahoo, the world's noise is climaxed. The market has been rumoured that old gates to washing this year, but Friday CEOStevenBallmer released the shaking of the message, so that competitors, investors, and the majority of users are plummeting glasses, maybe even swallow 20 year Microsoft Corporation is not a dream, rely on spectrum, Ballmer's hand to take Microsoft to head with Google's death. You are not a search line, I put Yahoo and, with your good fun.

But the problem is the result of negative growth, business management, avalanche, Jerry Yang, saddled with negative messages from Yahoo, can meet the new club was created by Microsoft to "three kingdoms" anti-Cao Sunliu miracle? said "yes", I'm afraid it is still too early.

The search giant is now market share only poor 9%, and Google is from 60% in 2006 to 75 per cent rise, Ah. Dual body arts, for Microsoft, the most important is the integration of Yahoo's most powerful sectors, particularly paid search and online advertising. Because Yahoo is doing a search, in this context the backbone of the team and business elites can rely on this line up results in a sunny day, it will give MSNLiveSearch search and Yahoo in the world there are about 5 million users, MSN 4.65 billion, these are hard cash-for-people gas resources, if you can get YahooMail and Hotmail consolidation, it is definitely a menace for Microsoft. At the same time, with Yahoo acquired, Microsoft also thereby have the world's Flickr photo site (holes as Yahoo 2005 a big business, Flickr has fully proved that Yahoo leaders look enough venom. ）。 Of course, Microsoft and Yahoo merger would also bring about the management and employees, reassembly of personnel avalanche, retire, last week Yahoo because the profit margin in the fourth quarter decreased 23%, and cut off the 1000 + employees, this time into Microsoft certainly another time cleaning storm. Microsoft and Yahoo business overlapping departments will be hardest hit of the looting. Downsize. Estimated future Yahoo also 14,300 employees laid off due to the merger.

Now, Ballmer considered more, probably swallow Yahoo how online ads after the breakthrough, considering that Google last year hit $ 3 billion acquisition of online advertising giant DoubleClick, Microsoft left unanswered challenges is how in the contend with advertising.

Last year, global advertising market value of about US $ 2500, and America Online advertising will probably have a 200 billion valuation. This year the global online advertising is expected to reach $ 60 billion, compared with last year rose by 23%, for a good dozen billboard Google is good news for Microsoft I'm afraid is more of a warning of the spur. Want to talk to Google spell, if you can put Yahoo online advertising benefits and their combination, will break the perplexity of investors to attract more market share.

Microsoft and Yahoo is not in heaven, we do not know, both flirting has existed for a long time, not because of Google.

Giants rise, not horizontal longitudinal even difficult equalled. But if swallowed alive can address their respective difficult diseases, or a question mark. Think of the Wanderer "in venom Ling Hu-Chong 's, nearly got not quit the monk and the peach Valley some six cents daozhen gas play dead, I hope Microsoft taste Yahoo this meal time to chew, otherwise a gastrointestinal adverse mind-boggling, a associate is a lose-lose. Why bother?