Apple's two major flaws

Once upon a time, there is no iPod, iPhone, not even Steve Jobs also does not have a second degree from mountain areas, sometimes for Apple is not the worship of creative arsenal in the world.

At that time, if someone says that Apple to finished, I'm afraid no one would care about, but now Apple fans don't believe the company will fail. But AllanYogasingam proved this point, the hardware technician in EE Times published an article, sharp Apple history of two major flaws — early hand-held computers and game consoles Pippin Newton. In the embedded systems Conference, speaking of inspiration yogasingam points directly to the Apple products soft ribs.

In fact, Yogasingam rude but is designed to cater to attend the Conference the engineers of appetite.

Because of his analysis of the two products in almost no exist on the shelf. Because in addition to the significance of the times, the two object's sales are less alarming. In the absence of a complete marketing plan, both short life of the product to a premature end to describe can be used. Yogasingam, giving love to replace PC kids has been relentlessly abandoned the market, this is Apple's reputation as a downright fraud.

Take videogame Pippin, Apple would want to help a hand of Bandai toy manufacturers, to create a PC and a mixture of game terminals, which breaking into the Japan market in 1995, the result is going to bite the dust.

Yogasingam with rib bone hand completely wrong turn this hybrid products to Anatomy: game processors + network extensions + micro computers distributed structure, setting out a few of the guys.

Yogasingam to demonstrate the Pippin's processor, a Motorola 603PowerPC of rustic least is 3 years ago out of things, so outdated technology means that the CDROM to read the game at least three minutes.

Pippin has cat, is the first networked game, you can transfer 14.4KB per second. However, if you want to use it to people who send and receive mail in Tokyo, least 10 minutes. Who would need such an Exchange on this words than shit also difficult. Pippin's designers also prepared a memory expansion slot for the user to upgrade the hardware. However, Yogasingam, PC users and gamers who would choose such a machine. Which of the 16-18 year-old boy will hold this machine carrying parents upgrade memory stick? before you added the Pippin, it should be upgraded.

These reckless design completely let Pippin did a negative example of typical: and it's price is higher.

In Japan, it sold for $ 600, and contemporaries of the N64 (64-bit processors) will sell for $ 199. Apple's Newton also in 1993 publication met with Waterloo. Retail price $ 700-$ 1200, Palm Po 8 inches high, 4.5 inches wide. This size is Yao Ming, with appropriate Newton's handwritten memory software, is famous for it's garbage, not only inaccurate but also became an early "Simpsons" joke.

In fact, Newton and Pippin is not only experienced market poisons on two products, analyst Roger Kay pointed out that the same is G4 PowerMacCube recent articles.

The unique shape of the PC industry big guy with the oven like build, there seems to be at the top of the CD player is this distinctive style. This machine does not cause trade shocks and revolution, let Apple in one year after it is taken.

Kay also said that Apple's error goes beyond these, the above is just the tip of the iceberg.

Those who rely on Steve Jobs's personal likes and dislikes of market research, we cannot give what Apple offers valuable information. Kay through research has shown that in Cube listing after a year, Apple managed to block the complaining user's mouth, but always unable to do so. Kay discovered that many users take the shape of the "exaggerated" to describe the computer — today, MacbookAir, to light work for a high evaluation in the industry, when it's big brother but met with industry and users is critical. This is the greatest contrast.

At present, Apple began to force pushing the AppleTV, and that you can download the video from your computer in the box is not really worth? a quarter of a million last year and a half years of the order is clearly unsatisfactory.

Apple should learn from Pippin and the Newton lessons, make point iPod and iPhone such a market, it is not a favorite white called innovation company. The future of Apple is to rely on Steve Jobs's intuition and rigor to capture market, special sauce, Apple will soon be a thing of the dishes. He hands underneath the engineers think Steve Jobs specified in the user needs to be able to help them design products.

Thus, Apple's future without Steve Jobs's advice, the national treasure of think tanks if you really like the rumors that there are three long two short, we are not hard to imagine that there will be many Newton and Pippin.

At that time, the only brand that can only blame Steve Jobs didn't get better off.