3G briefing shot arena cool ZTE's Potter pk (map)

South Africa fighting the smugglers, the despotic getting better.

Crow mouth Bailey began forecasting, finals Argentina vs Brazil is, is really not for old.

In fact, any field has its own World Cup, 3G world.

June 25, a farm must be, do, cool Tianyi vs ZTE.

Dongguan, analysis.

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Figure 1: cool opening

Yulong cool pushing "pilot 3G Internet future — Yulong cool 2010 product quarter new releases celebration".

Zhongxing outdone, held a "fusion of innovation and enjoy mobile broadband new life" 3G (EVDO) strategy briefing. The same is 3G layout, but from the Conference's style of speaking. The former is more stressed people use, while the latter wants to open up the channels. The former were launched 8 CDMA products, comprehensive coverage of cool N, D, E series, S series in four series, including N900smart, D550, E570, E270, E506, D23, S66, S25, etc. Conference more than 1000 were present, could be called CDMA industry in China's massive new products release. The latter brought covers mobile terminals, mobile broadband products, home integration class terminal three broad categories, a total of 23 product heavyweight attack. If purely quantitative terms, obviously Horn more zhongxing more dominant, but purely from the end-user perspective, cool-there are two highlights.

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Figure 2: cool couple

Please compare the visibility ZTE figure, both routes differences

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Figure 3: zhongxing go soo

First, it creates a product, it is the concept of quarter industry first.

Read the United friends, are gradually accepting a quarter of the season, it seems to be more divided naturally more rational expression user demand, it should be said that cool catch very accurate, very thoroughly, with the very place.

Second, the high-end flagship N900smart and mastermind of 8 D550 phone, designed for business people to create, from the model dress, walk-show of gestures and display look, with elegant, this is brand positioning, product of the match with the crowd.

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Figure 4: cool and elegant ladies princess dress

Cool ZTE's Potter pk (map) "TITLE =" 3G Conference cool fight arena Chunghsing Potter pk (map) "/>

Figure 5: zhongxing model team T Taixiu

On the other hand, ZTE's Conference are natural and cant walk, but partner form too boring, ordinary, everyone seems to be so engaged, also die so people.

Differentiation competition, if the Conference has become a trade show, or supermarket, is to emphasize the common routes? this is questionable, it should be said that the Conference's core is a product, since the ZTE (3) innovative mobile phone, but not in the Conference on innovation of the model, this may indeed some regret. In addition, too many fronts, inevitably attends, mobile terminal reduced and mobile broadband, family fusion Terminal destiny of pk, how to become a leading role in the Conference? moment, is still making minor, so some sad.

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Figure 6: zhongxing Conference become fair

It should be said at the news conference, cool allow the trade to see product promotion of innovation, when people are worship Steve jobs on iPhone unlocks the secret, if it can be used from the usual pattern emerge, looking for a personality, characteristics, level of freedom?

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Figure 7: cool champagne celebration ceremony

The Conference opening, cool-a common start e-ball end scene there are ritual, ceremony and champagne all complement each other, let the industry and media friends witness a mobile new release ceremony.

To use the World Cup fashionable words, is the feast of Giants 3G Terminal, the product launch of the cool season from relatively narrow product line has expanded to the full range of products, full-line layout, high end, Star flagship and fashion entertainment, 3G dual and public benefits that are pushing the new products. Conference only forms, whether they are cool, ZTE or other manufacturers, the real test is still in the market, who can truly be market taking into your arms, who is the real King!