Motorola and Samsung's weird tricks

In 2007, Motorola is a good day for a few days.

Battery exploding dead, retiring to the second and third line, the sales of the brand of maketing fragile ... In the old brand into the most dangerous time, one was bouncingwith health rabbit Zaton (Tuzki) has brought a new air. The communication University of China (CUC, broad Institute) created by Wang Maomao, give little MOTOQ8 this business machine injects new blood, the activity of self alone. But motorcycle racing executives don't lump the two rabbits can make life better, Samsung take market share, the second of the "everlasting" hat, not dishonourable things. To dare to make a new start of enduring hardships, MOTO is still a decline in jiangshan. You know, Sony Ericsson and LG are rubbing their eyes this fat? Of course, Apple's iPhone and Google's Gphone is unique.

However, Motorola BOSS seemed more important rival Samsung this Korea.

Although, recently it day. One bad news, beat Korea aspects by surprise. On many fronts. Korea enterprise "bribery scandal as" the door industry panic in the past five years is the worst at fans of five years. This is why Samsung executives accomplished only at one stroke, put on a full burn back gesture — get phones. Okay, so it's a one-, three-star win Motorola.

Figures reveal a secret.

With Motorola to struggle for more than a year, Samsung overtook the United States domestic competitors, in 2007 to become the world's second largest mobile phone manufacturer, just behind Nokia. Its global market share rise by about 3 percentage points in the third quarter reached 14.5% Motorola 13.1 per cent. Moreover, in this quarter, Samsung also refresh the sales records, only in the month from 1 to 9, sold a 115 million phones, over the last year's total of 114 million of sales. Moreover, Samsung also of the view that the record is just the beginning. This year, its sales revenue is expected to break through the mobile phone business 1.6 million single increase by 40 per cent. Last year's good management has become a confident stride this year, Samsung is expected to increase their growth rate will also be doubled. Next year, they expect sales of 2 billion should be able to break through. Samsung Electronics ' Executive Vice President ChuWoo Sik full of confidence, said: "with growth accelerating, Samsung does not appear to reverse the trend, contrary to a higher goal!"

If there are problems, three stars, it is the Motorola can rebound and block Samsung.

Motorola's new Chief Gregory Brown, last month, has just been appointed as CEO, prior to that he spent a few months to resolve the problem, the company managed to help Motorola recovery. He believes that Samsung will face the most severe challenges. While the Samsung is the main low-cost market, instead of MOTO, want to create a global super popular cell phones. This is also a sign that Samsung has its own will lose market share free of error. In 2005 and 2006, Nokia and Motorola, quickly seize low-end mobile phones market. (At this point, Samsung's global market share from the original 12.7% drop to nowadays 11.6) "now we really are tracking market data and are driven more by a user, this is the King!" Samsung Electronics of Vice President, responsible for marketing strategy of David Dteel.

Cheap cell phone, China, India and other emerging markets has the largest growth opportunities and challenges.

Samsung by the success of the experience of other fronts such as flat-panel TV sales experience, etc. There, they put more emphasis on design, and direct measurement of the customer, to find out which TV features absolutely necessary, which can be removed. This pragmatic approach to Samsung won the time. Thus, the company launched a basic mobile phone costs about $ 40, and affordable, with Internet enabled mobile phones. Result: in this year's first nine months of this year the company plans to sell 4600 million units, in emerging markets, an increase of 12 per cent, up to 41 million last year. This year, the telecommunications business profitability is expected to break the 10 percent last year, this figure is 9.5 per cent.

In addition, Samsung also restructure the supply chain.

Thus, it provides real-time information on which products are selling time and place, so that marketers can be shipped to the market demand in the strongest terms, place. The company officials digital productivity by 15 per cent of the company's factories are operating at 90% of their capacity, by contrast, mobile inventory already 3 weeks from 78 per cent to 35 per cent. Steel said: "improve visibility accelerates our decision-making process. "Help Samsung double the India market, but the sales volume for the month of October has increased from 3% to 6.3 per cent. Nevertheless, the company demonstrated the strong to begin with, the problem is it to challenge Nokia 76.4 leader status, also a bit less points. Samsung is benefiting from mobile product management to other markets. In the United States, Samsung's third-quarter market share of 15% from last year rose to 18.3 percent. According to statistics from StrategyAnalytics, in United States domestic market, although the last three weeks behind Motorola 32.6 per share, is still easily defeated Nokia 10.7 per cent. In Europe, Samsung and even in France has become the market leader, October it to 33.9 per cent market share jacked Nokia 22.6%. The same successful start in the United Kingdom, Germany and Italy, from 2008 onwards, maybe Finland should take good care in this Giants lose of Korea giant. After all, gone are the days when chilaoben.