2008, Apple won the Google and Microsoft

The night have both shenyue death note and death note of mihai sand, he shouted a thrilling two words — "won!" in 2008, will turn to Apple? at least following the battle, the iPod and iPhone's founders win win Google, Microsoft, great.

Recently, the Fortune with Hay data survey company jointly launched the expert Award "2008 United States most admired company" in the top 20, recently popular, hot, hot.

All fields of 3700 name elite elected the own idea of a top 20. Which, by virtue of innovation, leadership, financial and reputation "subjects" WINS Apple, became the biggest winner in the clear. It jacked 4 bits of Google and the 16-bit Microsoft, become the vast world of Crown company boss. So, this "Golden Apple," and how to sing?

We all know, the iPod and iPhone's founder as a dazzling combination of boxing, settle the audience critical vision, to titillate their desire to buy, and the madness of CEO is using his products prove to the world: pragmatism or mashup perfect imagination, critical look at you enough innovation!

Apple, often you can reset it to death and then students, this becomes a fashion heel era, indeed worthy of respect.

Just turned 2 months, the iTunes store has become second only to Wal-Mart's second-largest music retailer. While the iPod for music fans, like Kleenex tissue paper, the printer in the Xerox (Xerox). Those who play on Apple products branded stuff, almost without exception, swept across the planet, regardless of whether you are male or female, regardless of where you are, no matter how old you are young, and whether one is not a nationalist, anyway it is red, is the fire, it is cool to no, make that NB. While the Apple store has become a comprehensive grocery and dream factories, children here free nature, adults here to restore the dream.

Apple, to win in flux.

It is no matter what the audience positioning, market segmentation! like Apple boss Steve Jobs said, "you ask the customer demand is tantamount to suicide!" this is not a baby on and subcutaneous injection of popular age, people don't like tame sheep waiting for you to feed, they will not tell you what they want to do, play the point class. For example, we do product, you have to ask the question? first, we hate? is that everyday we bossing phone? Secondly, what we need? a Mac handset is sufficient? Finally, what we really want? 嘿嘿, iPhone! the opposite, enough.

Apple's success formula is very simple, it does not have Microsoft it to anyone, but the creation of a commercial Alchemy.

This step is to build brand, then finely crafted, finally gave its landmark significance. Distance from the iPod now has 7 years of Virgin appeared, Apple half revenues this genius products. On the iPod and iPhone fanatic fans have exceeded the Mac, therefore sales are a Q1, competitors far behind. Apple is doing a put the dream of most fresh products with the most different kind of way, but also open up the consumer electronics, data storage, video and music production industry boundaries. Apple, or a tube of a good money. As of September last year, five years in Apple's sales are growing three times to achieve astonishing 240 billion, while profits also soared to 35 billion. Although there are fluctuations in the stock or repeated, but the long-term trend is good.

Steve Jobs returned to Apple for ten years, he put his genius paranoia becomes the rules of the game.

He did an outstanding job in discovering and founded the Apple corporate culture-innovation and takes it as a way of life. But innovation is different from squeezing toothpaste, each time moments are all like Eclipse, elusive impervious. Apple also often fail, but a win is all. So, Steve Jobs half a gambler, he has been a wager with Apple, iPhone sales goal is 100 million, and the light of last six months sales only 37 million.

Apple needs to have the personality of the employees.

They were a good coordination arrangements in Apple's creative production line. Apple likes to hire those insatiable genius, because they have the natural enthusiasm and passion and inspiration from life discovery and through design. Glamorous look, to humanity, to lively, rich, to be more spiritual, the more demanding bottom and can create exciting work. This is Apple's value. Traditional management philosophy is a division of labor, carry out their duties. But Apple and never spread risk and will not engage in moderation. Apple likes extreme, bigotry, a do it harder. Because of this, Apple to nonstop innovation.

Apple, like high altitude walking.

Success is neither a tranquilizer or smoke bombs. Apple for unknown to control capabilities far beyond its design, change, adapt. This let Apple products always leave room for surprise. As a pair of iPod, playing cards or PIN-like Nano, and now when red Touch.

Steve Jobs said: "Apple's DNA is so enticing.

"Cunning market how can let Apple so penetrating products? Steve jobs and his followers are firmly convinced that, as long as your product is cool enough alternative, Harbinger is becoming militarily involved in the thing, not a mistake.

From death mouth scramble to eat apples, not win it weird.

End, not every company is afraid of. This is the gap.