Huanxun Kiss ChinaJoy third party payment advance online games industry

Herman Hesse said, someday I will understand the true meaning of love, it is because you have encountered.

In the 7th ChinaJoy, online games of manufacturers and the player falls in love with online payment, that is because huanxun.

Third party payment advance online games industry "TITLE =" huanxun Kiss ChinaJoy third party payment advance online games industry "/>

24 July, Shanghai.

Huanxun CJ show.

Huanxun payments (IPS) as the Organizing Committee only specified electronic payment provider, showing the jinbao 7 weapons, accept the baptism of princes and acting.

In the turmoil of financial crisis and the equanimity, the payment of the current situation to its huanxun risk and payment security advantages to become industry leaders. This exhibition, huanxun distributed 5000 the great Chinese character and style of the "Bible" of the game, showing its segment of skill.

Weapon to battle pride.

For the player to think huanxun. "The Peacock Ling" c.a.t. payment products and "sentimental ring" ICPAY (international credit card payments), as a subsidiary of carrying huanxun payment, brunt, pre-empted dingzhizuo.

Balance of payment is c.a.t online, offline credit card authorization mode, the user simply enters a credit card number or telephone notification card number to complete the payment.

This requires your credit card has a high safety factor. ICPAY (international credit card payment), the main international credit card payment mode. Due to the international credit card to the individual cardholder's policy, so the cardholder in many cases, the reason is not sufficient to select the protest, which increases the risk of receiving party. Because of the international credit card risk is extremely high, so many try before doing the business of the manufacturer are three back, this time the vehemence huanxun brave as Rainbow.

In addition, the "long life sword" IPS individual account system can easily take; "green jade knife" security and risk control, allowing users to get a good night's sleep; "goodbye hook" SinoPay (bank card payment product) will see n card; "Overlord Lance" stored value card payment system, Amy, let players online tour; "fist" credit card repayment + mobile phone WAP payment, let the heart with the manual thumb family.

7 weapons, free.

In this field comes a feast of princes and foreign game, heavyweight attack huanxun payment once again proves that the third party payment and online games is ripe for the handshake.

Indeed, according to the latest survey data show that in 2008 China online game the user scale is close to 1.1 billion, approximately 15% of gamers choice online payment recharge.

At present, the popular "Zodiac", "the journey", "the Musketeers from Serendipity", "tianjiao, fairyland biography" etc game project, has opened an online payment method.

Online games like a gold mine, the stimulation of a third party payment enterprises of mining.

E-commerce and online payment of two forces, and promote a massive new wave. Alipay, Choi builds are online enterprises expand the business cooperation, and pre-emptive or — huanxun payment. At present, it was built with the online games industry base of a cover game industry chain full three-dimensional framework partners include ninetowns, Jinshan, whom, net Dragon, century tiancheng and many other online games operator.

7 weapons, embodies huanxun variety online payment professional solutions that make electronic payments-profile entered the online operations of fast track.

According to a senior marketing manager huanxun payment, Czech Republic, and smell, SEC-the online games industry enters the difference competition is

Further, the third-party payment to join as many game manufacturers to open the bright window. In the new expansion of the closed-door contemplated in vain, straddling the fresh wind is becoming the new fashion online games industry.

The old physical game point card is already out, this was the player of vitamins, but now it was rookie instead.

All inharmonious buys the card, and complete the payment by a third party. Financial crisis increases the system card costs and channel costs, but they let it paid huanxun.

Accounts easily, but also brought about a broke the online games industry bottlenecks.

This power ChinaJoy itself, is a paid adult huanxun. It to the player and manufacturers to promote this new online buys the card, and through the efficient and secure payment solution, upgrading the player's payment experience, reduce operating costs, improve vendor operating efficiency.

Although the economy, but did not affect the online games industry, emotions, and players on the new payment mode.

According to iResearch iResearch the 2008-2009 China online game industry development report statistics, 2008 Chinese online gaming market size 207.8 billion yuan, an increase of 52.2%. In 2008 the scale of China's online game users will be nearly 1.1 million, approximately 15% of the game the player will select the online payment on account to recharge. Currently the popular "world of Warcraft", "Zodiac", "the journey", "bubble game", "the Musketeers from Serendipity", "fengshenbang", "asks", "miracle", "tianjiao, fairyland biography" etc game project, launched online payment method.

Families and groups are gamers surged power source.

Meanwhile, the resulting online games online payment upsurge also into the blow-out period. It is expected that over the next three years, China's online gaming revenue will occupy more than 47% of the world.

The trend of the times, no doubt.

Currently, there are several sections of the popular Internet game is launched online payment method. Many online games manufacturers are including huanxun payment, third-party payment platform with comprehensive cooperation. The industry believes that with the online payment become online games online fees and online virtual props micropayment's need a ring, and third party payment cooperation has become the online games manufacturers to improve the user experience of the topic will be paid.

Third-party payment together online games is not by chance, but inevitable.

Reason is that online games manufacturers in the settlement of the trading platform, were pleasantly surprised to find a cheap third-party payment. Past game point card sales are made of real card form, gamers can only go to the Internet Cafe, newspaper kiosk to buy points card before going home or looking for PC gaming, trouble. SP business after making online point card purchase increased mobile payment functionality, but flooded SP trap, let this convenient payment methods gradually out of favour. After that, online banking, realized with the bank card network transfer mode without shopping dreams, but phishing websites, bank account theft of negative news and make the payment way overshadow.

Player's doubt in the face of the third party to pay back the difference.

After the market when the market for third-party payment platform, are fully logged online. In online games manufacturers bayonet saw red spell life-and-death, third-party payment this force is becoming the most glamorous of the allies. Because when the products, services, these core competitive elements of the failure, the most vulnerable to being overlooked by recharging experience suddenly become key strength. The system is secure, settlement cycle or low satisfaction, fees and other issues are becoming online games manufacturers and concern of the player.

To this end, the game manufacturers consensus is that — first, the selection of powerful third-party payment company, provides a secure payment platform, to ensure security while reducing operational costs.

Second, tailor-made and seamless integration with the products of electronic payment solutions, through the differentiation of products and services to maintain the company's healthy development.

One-stop electronic payment solutions is the ultimate goal of the game company.

Therefore, how to develop user habits, enhancing the user experience of online payment. According airui 2008 network game user behavior research data show that 40% of the diploma above users often use online payment methods to recharge the game. Experts believe that gamers families and groups, and will cause the game the number of users increases, network game online payment also matured. Goodbye to attach real kachongValue, bank card direct charge, Internet direct charge, SMS direct charging and recharging under a variety of lines, by a third party payment real-time recharge into the player's choice with manufacturers. dust influx medium make In the past because the risk of sales channels, but as the popularity of on-line recharge was demolished.

The coast of the analyst believes that the internal payment requirements, user base and external e-commerce promotion will jointly promote e-payment market's rapid development.

In internal payment demand that China's rapid economic development and the huge Internet users to secure the electronic payment of huge market demand. And external electronic commerce drive, at present, China's C2C e-commerce online payment has been maturing, but B2C and B2B application in the field of electronic payments is far from being mature and development, this is the third-party electronic payment space for future development.

Huanxun paid official said, strengthen horizontal cooperation among industry, to greater competitiveness and scale, not only help develop third-party e-payment platform their business new space and help to enhance the game industry profit space, become the game industry's accelerator.

Moreover, the online payment can facilitate the player in the gaming world needs, and various commercial resources make the player as a consumer needs to be met. Depth cooperation can make both parties share one database, through the use of their data analysis and cross-promotional marketing model, effective help to push business growth.

It can be said that payment and online games manufacturers huanxun close cooperation on the respective industry will produce win-win a chain reaction.

Due to new marketing and Word-of-mouth effect of diffusion effect, there will be more new players entering and can be recalled is loss of the player. Currently online game development is from the Center City to the second and third-tier cities in an attempt to spread rapidly, which will bring online payment to third line cities popularity.

Payment, the domestic huanxun independent third-party payment leader, has built up a set of risk control center as the main body, NetScreen hardware firewalls, MD5 digital signature, the digital certificate SSL encryption and password security controls by combining financial level safety control system.

This year, the exclusive launch of the "huanxun payment site audit" policy, for the introduction of bad businesses played a fundamental role of containment, more effectively protect the users of payment security. In addition, the payment will be this year huanxun in the second half of an international standard of more advanced security systems – AFS systems (neural network model), namely fraud monitoring system.

Huanxun efficient safety control system, will provide more reliable online payment environment, allowing the player to enjoy the high scores of payment experience, allowing manufacturers to enjoy the high efficiency and low cost of operational benefits.

From this perspective, huanxun Kiss ChinaJoy, like a blue sea of love, romance and constructive.