Gates ' expectations and unexpected surprises

Excerpt from the gates of the secret weapon ", the original see 2009, the first phase of the" global entrepreneurs "

Text: Wang Wenjing, "global entrepreneurs" reporter

6: 30 in the morning, the richest man in the world is asleep, and you give him temporarily arranged meetings?

Current Microsoft Global Senior Vice President, the President of the Ya-curiosity took the most direct means: knocking at the door until the Bill wake · gates.

"He's run out of brainless, I told him half an hour later we are going to start off with a smile," recalls Zhang.

Memory is good, because this "offensive move" and not let the gates.

This is quite confident that: "we have everything you need his help, he will never say ' no '. ”

To say, "we" refers to Microsoft Research Asia.

In each quarter create about 40 billion profit of Microsoft, this is not directly related to the profit and market share-linked organisations, but ya, it's a "let the gates passionate and full of spontaneous feelings" of the organization.

Why?

Official statement is that over the past ten years, Microsoft Research Asia has received nearly a thousand patents, important in international academic conferences and journals on cumulative delivered more than 3000 papers.

Moreover, this is not a whim scholars, it has more than 260 technology integrated into the operating system Windows WindowsVista, search engines Live and Xbox game consoles.

The answer is Yes, but still insufficient to render its full value.

It should be said, playing a series of cutting-edge technology from Microsoft Research's engine at the same time, it is also Microsoft in China output values and influence of core carrier. We all know, this country most people turn on the computer every day will see the Windows logo, but they are still more to piracy. This always let Chinese people and Microsoft have a feeling that it is not clear, therefore, represents the value passed in with Microsoft other than the idea of working in a Research Institute.

Microsoft Research Asia wins "global entrepreneurs" magazine 2008 Best Enterprise Research Institute

"This decade, I have been hoping that Microsoft Research Asia on China's young scholars and bring the history of science and technology.

Big country like China, need some great scientists out, this requires young people to have scientists as an idol. "Microsoft Research Asia third term Dean to ocean" global entrepreneurs "said.

His aim was achieved.

Over the past ten years, the intern here up to 3000, there are more than 30 million students and their cooperation, and its annual "21st century computing" Symposium also has become China's most influential computer technology Conference — at Microsoft working in several Turing Award winner and fields prize winners have come to China. Today, Microsoft has always been the students most important career choices.

While Microsoft is concerned, this impact also brought a stealth results: it changes at Microsoft's brand in China.

If people do not forgetful, should remember 1990s Microsoft in China brand impact: it was strongly criticized for monopolies and unwilling to understand China's tough rules.

It is hard to imagine any multinational companies in China are able to bear the name. The Institute was born in 1998 just became a turning point, after ten years, it continues to careers and in China in innovation, maximum dilution before aggressive Microsoft just to make money. Even Bill Gates also on United States media recognition, Asia Research Institute is the Microsoft brand building on a "unexpected surprises".