"Carnival" detonate popular science myths

<p> Two-day event attracted thousands of active participants, "squirrel" try new approaches to science communication "Carnival" detonate <wbr> popular science myths <wbr> <wbr> the Beijing News "news weekly <wbr> </ p .> <p> <wbr> Scientific activities of the Carnival to "taste" of color science, emphasizing the interest of science. </ p> <wbr> <wbr> <wbr> Moderator Birch (left) and edit wangxi (right) .describes popular science book, "the truth about the food. The author of the book to this newspaper the cloud Centerless awakening weekly as the main stage, has grown to have considerable influence over the popular science writers. <wbr> <wbr> Oct. .31 to Nov. 1, science communication by the civil public interest groups "Science squirrels will" organization "2009 Science Carnival" successfully held in Beijing. This activity includes three main line, the 1967 Department activities on-site. Each scene is lively, .attract a cumulative thousands of active participation of science enthusiasts, as well as the many media reports of the track. Been said but never saw big hot "popular science" two words seem to be wind-solar light in each participant's face. Science squirrels will's .purpose is to "make science popular," the proposition itself reveals what was the popular science, science and the "popular" what relationship problems, "Science Carnival" for these long myth through prominence, and various persons, journalists are more popular in China .face image is more and more clear. <p> <wbr> </ p> <p> Myth 1 </ p> <p> Popular science who make? </ p> <p> <wbr> </ p> < .p> "Science and squirrels will" from domestic and foreign institutions of researchers, scientific media practitioners and are active in all major science media author and translator. </ p> "Science Carnival" is "squirrel" the first large scale events, including .lectures, dialogue, young people show themselves, and even masquerade and the "blind date". From May 2008 to present less than two years, science squirrels will have in the domestic record was no small Division, but forces are still weak "squirrel" .can organize "Science Carnival" such a big event, or came as a surprise to many people. <p> <wbr> </ p> <p> For the "Science Carnival" activities, China Association for science and give great support. .</ p> Vice Minister Shang Hao Zhongguokexiekepubu participated in "Science and the opening of the Carnival", in the activities of the preparatory period provides a lot of help. Yin HO, 1958, China Association for science and technology's main job is to science .. In 1994, the national post on strengthening certain opinions of popular science ", said the Government should support the work of popular science, leading after government intervention in the popularization of the comparison. In 2002, Congress passed the People's Republic of China Science and .technology popularization Act. This is by far the world's only a popularization of the legislation. Clear the Government's main work is to guide the work of popular science work, specifically, by the Association for science and is also the main work of the Association of science .and technology. <p> <wbr> </ p> <p> That is popular in the past, mainly the Government and the Chinese Association of work, and now the "Science squirrels will" that civil society organizations have joined the ranks of .popular science. </ p> Yin HO, said that he was supporting "squirrel" activities. "Science Carnival" BUAA home to talk about his help. Yin HO, said that the Chinese Association of some staff to popular science as the "work ."but" squirrel "is completely spontaneously into popular science ranks, the more enthusiastic." Squirrel "in scientific researchers, media people, resources and more diverse, more conducive to the expansion of popular science activities. <p> <wbr> </ .p> <p> Provides support for the activities of the enterprise global fund management co., Ltd marketing director Wang Ning you think "squirrel" is a group of very passionate people, and her service companies also attaches great importance to the public, so .for "Science Carnival" provides some support. </ p> <p> <wbr> </ p> <p> Myth 2 </ p> <p> Science really pop? </ p> <p> <wbr> < ./ p> <p> The Yin HO, Vice Minister of the interview, press repeatedly heard the word "difficult". </ p> He stated that the science of things to look at it go to understand, but amateur but it is hard .to understand. But journalists cited opposite facts: in the West, the science does not seem to be so "difficult", on the contrary it is a big sale. Discovery Channel and BBC shoot large tend to have tens of millions of dollars of income ., how to treat this gap? <p> <wbr> </ p> <p> Yin HO, our popular situation hasn't evolved to the point, these products have not so many audiences. </ p> And domestic enterprises and .foreign enterprises, like foreign enterprise, if you participate in popular science, you can get a degree of tax relief, while popular scientific works can also be a good promotional enterprise concept, so a lot of private capital into the Museum, popular science books and .movies of creation. But at the moment of our enterprise also has no such awareness. However, science is more "popular", as the State's financial situation improved, science and Technology Museum modernisation, people visit the enthusiasm is very high. <p> .For the entertainment value of popular science, "Science and squirrels will" carefully considered Marketing Director, reading popular science articles and read novels, movies, tea is no difference, and it is entertainment or interest. </ p> It is only a few .relatively small minority. From the "Science and squirrels will" activities, the scientific potential of the product already exists, the consumer groups and popular product production was a bottleneck. In her view, "Science and squirrels will" has become the market leader in .the army. Previously in the mass media to do most of the popular science is "liberal arts", the relative lack of expertise, and the "health science" because the professional background and characteristics of the times, do not cover the AC. " .Squirrel "happens both professionalism and expression means, two aspects that will have a very good commercial benefit. Simply," squirrel "also did not think too profitable." Now just want to feed themselves. "/ P> <p> <wbr> .</ p> <p> Myth 3 </ p> <p> "To me" or "I want"? </ p> <p> <wbr> </ p> <p> Yin Ho said China's popular science writing .has been lagging behind the developed Western countries mainly two reasons: first, scientists themselves lack of social responsibility, work of research scientists, popular science is not his work, so there is no enthusiasm; on the other hand the State did not create policies to .encourage popular science writing, many Western developed countries require master 's, doctoral graduate must write an essay while writing a story illustrates his research of popular science articles, let taxpayers know they did. </ p> Now, we also take measures to reverse .this situation, the previously popular science book, not an academic paper. Now the situation is improved, popular science books, popular science and television are nominated the second prize of national technological progress. <p> <wbr> </ p> <p .> However, from the "squirrel" performance, it appears that no "on the popular science writing is not active", science and technology workers are very active in the network of the release, or even do not pay. </ p> Obviously ., they put the "squirrel" as "self presentation" platform. "Popular science" seems to be science and technology workers to know the "popularity" of scientific knowledge. But obviously, science and technology workers are also displayed their magic, and other .communication needs. From "Science Carnival" arrangement of activities you can see some obvious hints here creative youth and scientific youth of PK, also has scientific youth friends big Party. <p> "Squirrel" founder, popular science writer Kyi 13 says that communication .is a basic human needs, particularly in scientific research in this area, which itself has a communication needs. </ p> On the other hand. Science and engineering circles is relatively closed, "squirrel" has been consciously help "scientific youth" came .out, changing the scientific youth are "zhairen" image. This communication surface can be wider, more wide. This one is very important, but the lack of science and engineering students just before this factor, they have many years of environmental character, " .squirrel "in active help them do this. <p> <wbr> </ p> <p> Myth 4 </ p> <p> To the public or to the" hard core "? </ p> <p> < .wbr> </ p> <p> In 2006, China introduced the universal scientific quality of the platform for action plan. </ p> Clearly provides the popularization of four focus groups: minors, peasants, leaders and civil servants, urban workers. .However, the "Carnival" of the participants are not part of the crowd. <p> <wbr> </ p> <p> "I believe the 'hard core' of popular science will always be a minority. </ p> ."Kyi 13 said," we have been discussing whether the 'scientific' fashion. I think that even if the scientific and popular, and what we do now is not the same thing. "Now," squirrel "author wrote most of the popular ."hard", try to keep the knowledge of the correctness, simplicity, stressed that the sacrifice of one's knowledge of structural and dialectical, pay attention to the training of scientific way of thinking. Kyi 13 said that in the middle of popular science has a ."hard core", try to maintain its accuracy, but it will change after radiation out, where the public could not maintain the correctness of this, many people are exposed to increased its fur, pleasantly. But it has touched people will gradually come in .touch with the real thing. If the kernel size larger, its radiation area is larger, so although the kernel always very small relative, but it increases or the community to have a great impact. <p> <wbr> </ p> < .p> Many popular science advocacy are just some of the individual's knowledge, such as "earthquake disaster reduction small common sense", then "squirrel" is such a popular science advocacy? Hee 13 indicates that transmission is very fast, but not "squirrel" .is now the focus of the work. </ p> "I think that kind of knowledge dissemination, or you can do better, such as the introduction of some of the easier to remember. I feel that this is not done. It still has .room for improvement. After the 'squirrel will' have the capacity, in this respect would also action, but now we're still the easiest major operations, the development of the 'hard core' of science. "<p> <wbr> .</ p> <p> 【Link】 </ p> <p> "Ranking" popular science awareness in </ p> <p> <wbr> </ p> <p> In fact, the new weekly "has done .and "squirrel". </ p> Journalists based on their understanding of the scientific work, to be a popular science workers engaged in scientific work of several possible destination, let the interviewer in accordance with the importance of the sort. As a result, .found different people on the popular science knowledge really quite different. <p> <wbr> </ p> <p> The purpose of the several possible is: A. popularize scientific knowledge. </ p> B. improvement of national scientific quality .. C. foster scientific way of thinking. D. provide entertainment and lifestyle. E. proof of how scientific is also very interesting. F. make science workers and others have more of a common language. G. other. <p> <wbr .> </ p> <p> From Societe Generale Global Fund of Ms. Wang Ning said, do not believe that science can provide the recreation. </ p> She is most concerned about is a popular science to clarify some of the everyday life .. As for "prove that understand the science of man is also very interesting," this option is not in her account. So she's sort is BACG, D, E and F are tied for last. <p> <wbr> </ p .> <p> China Science and Technology Museum of the popular science workers Zhao Yang scientific way of thinking the sounds of the ranking is CABDEF. </ p> <p> <wbr> </ p> <p> Vice Minister Shang Hao Zhongguokexiekepubu .on improving people's quality of science is the most attention. </ p> He's ranking is BCDAFE. <p> "Squirrel" Marketing Director well cultivating also scientific life style in the first place, but apparently not from the perspective of popular science writers. .</ p> She's sort is CBADEF. <p> <wbr> </ p> <p> "</ p> Squirrels will" founder, popular science writer Kyi 13 "course to cultivate the scientific thinking in the first place," .but he is very popular in the interests of others as, "the authors prove that understand the science of man is also very interesting," in the second place. He's ranking is CEDABF. <wbr> Reporter Liu Zheng.