AT & T wants to grab the extreme mixer stick

IPhone is just the beginning.

Shidao, AT & T his brains pondering attractive.

A foot into the ivory tower to preempt the youth group of sites and the other one foot into the door to earn money sheltered businessman's purse, which is AT & T's two-pronged approach.

Wireless market began to burn money is the sum of the sale, net you want to maintain your upgrade you want to optimize, how to survive difficult lifetime, see mobile G3, Telecom Tianyi you should have a pretty good idea.

Yes once Hu is endless money right away, there is a market with customers are spending habits, this is AT & T's the ultimate target is very hard to achieve it!? a 132-year history of established manufacturers of course not be afraid, just in the heart careful driving have years of meditation. In order to tailor the wireless market, the newly formed team, there are a dozen executives, work together to change new tricks, is to let the smiting fiends and chums are good for money.

Real creativity and not waiting for the Moon of feat or probability of being pie hit, but you need to study the potential customer's psychology.

When you throw in the Internet era electronics consumers are thoroughly tempered by size, the remaining work is to press followed suit. From your digital camera to a GPS location, as long as it is capable of changing user habits and work efficiency, all come in handy.

The truth, AT & T's CEO Randall L. Stephenson is the lamp in the oil, you look at his usual on Corporate Affairs turns, but the outsider was AT & T mobile Internet on the key role.

He interviewed more than once in the mentioned that mobile Internet is the business strategy that is profit model. It will determine the next 5 years and 10 years to life for mankind.

Perhaps you will think this guy sounds crazy, but risking see Atlanta team dive will let you admire.

Glenn Lurie, a 43-year-old veteran of the business community, has to offer, in cooperation with Apple iPhone's top sector. Stephenson and his keen insight and market judgment, hope the veterans can help win back AT & T mobile Internet market. It is expected that, by 2013, the market value of the least 930 billion.

Astute AT & T did not announce their upcoming product categories.

However, the market at the end of this year it will launch an e-reader, the Kindle with the Amazon is estimated to have a fight. Or in cooperation with Sony video game, or it may be made is the GPS in-car devices. Looking at the big red big purple heart of the iPhone, are unwilling AT & T decision of farewell for the others to do the wedding dresses, bub went to his own way. Do fresh goods, specialty stores, to develop rules of the game, this is an ambitious AT & T.

In the future, AT & T plan launched a range of electronic devices: digital cameras, the Internet can help government records stopping distance of equipment, vending alternatives.

It is expected that 3-4 years, AT & T be turning them into reality and become a necessity of life.

49-year-old status quo Stephenson never meet.

The people of Oklahoma, at Bell Laboratories IT Department contributed 27 years later, resolutely opted for a new battlefield. He turned Lubbers's experience to the AT & T, and merger and acquisition through dazzling, spends $ 200 billion. Although there have not been back to this, but he still adhere to your own business ideas.

Today, AT & T slow growth.

Traditional wireline phone business is 10% per year, instead of the speed of the wireless business is becoming the most popular Xiang Bobo. Analysts expected a loss AT & T from 1240 billion in 2008 to $ 1 billion. Of course, AT & T next year will lose Apple iPhone's exclusive partner status that portend more operator can participate in the competition.

Keen on new stuff to Stephenson excited.

AT & T also began selling high-end NetBook, CEO think designs of wireless devices will benefit with us for the company. Top 100 selling of data display, AT & T is to persuade consumers to purchase it products of digital cameras and computers, if in the next three years AT & T can get $ 2 billion in revenue, it will break the trend of the previous downturn.

At the same time, AT & T opponents never idle.

Verizon Wireless has begun selling price in the Internet in this large area, and the Verizon network market rating than AT & T. This illustrates the Verizon than AT & T even have market potential. However, Stephenson, now every month with Apple iPhone sitting to the account mode also is not fun. AT & T ambition is gambling in next generation mobile devices. He said that mobile broadband is a huge cake, but we now have just touched the cream.