Lenovo opens rural base

Because half of China's rural areas with Lenovo's computer, so the global fourth PC manufacturers successfully reduced the second-quarter losses.

Lenovo Thursday announced second quarter losses 1600 million, compared to last year's deficit 1.1 million people.

Market losses 5400 million than the quarter 2.64 billion. Total receipts declined 18% from last year's 42 billion reduced to 35 billion u.s. dollars, the average selling prices continued to slide. But also by the sword, low-price policy the defeat also let Lenovo widens market territory. Call this trick actually losing money earned, be regarded as being associated with home.

Since the 2004 acquisition of IBM notebook business, Lenovo will eat up the enterprise customers colossal order.

But the financial crisis, companies have cut IT expenses, Lenovo is not sitting still, but a positive change in policy, aimed at the individual user, and post-disaster reconstruction of potential market. In order to open up Xinjiang, Lenovo February began the United States headquarters CEO Bill Amelio's gun, the once highly respected former Dell Executive, who is Lenovo's global layout make awesome exploits, results in minutes and generals. The CEO of unloading in Mrs, replaced by young Yang.

By planting trees shade, it is carefully after the layout and innovation policy, only allow Lenovo's second quarter reported not so ugly.

The Chinese market to become the mainstay of the legend group business, 48% of considerable income. Moreover, the personal computer market every year just 14% of the speed of fast growth, it also let Lenovo saw flying against the wind.

Today, Lenovo is still the most hit manufacturers in China.

Lenovo growth cannot be achieved without the full support of the Government. Li said Directorate is the eldest son, and the Association of national licensing is also amply demonstrated the effectiveness of government relations. In January, the Central announced to get 4 trillion stimulus to the rural consumption, with 13% of the funds to support the farmers in 12, let them buy TV, refrigerator and computer, etc.

This is brought home appliances to the countryside, but also to the home appliance manufacturing with a tonic.

Lenovo is one of the biggest beneficiaries because it belongs to the official qualified one of four computer brands. Market survey data show that sold to farmers in the first half of this year's computer, half of Lenovo.

Moreover, the global PC market is constantly expanding, Lenovo in the global economy of frozen in enterprise-level user to make ends meet, the selection of rural income as base, indeed drywall.

Domestic manufacturers of computer brains into expand market share increase profit margins.

In accordance with Government guarantees growth policy, Association have found a pragmatic strategy: the village PC support, new urban PC upgrades, 3 g service activation by surprise. As long as Lenovo to roll out this national website, you can open your argument, so free and investor confidence.